NY Times Continues To Investigate Blogs

from today’s NY Times: Internet writers say they have been empowered by the Web to begin serving as a long-needed real-time check on mainstream outlets and reporters who they say wield too much power, sometimes irresponsibly and often with hidden partisan motives. “The traditional players, including the press, have lost some of the control or […]

Times Message To Bloggers: Extract Vitamin A Directly From Sun

Madison Avenue ponders the potential of web logs says Times. The lead: “WEB logs have had an astonishing season this year, enough to freckle the faces of bloggers who do not, as a rule, get much time outdoors. Although political blogs have received the most attention, advertising agencies and communications professionals are using blogs to […]

Wired Keeps It Fresh

Walking Our Talk

“Blogging is not about starring in a conversation, it’s about having a conversation with stars!” -Steve Rubel of Micro Persuasion When speaking with Lewis Lazare of the Sun Times last week, he called AdPulp a gossip site. He also wanted to know why we chose the word, “Pulp” and if you read his piece on […]

Exhibit A: Involving The Audience

Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, “Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the “biz” in Chicago, but from my experience, other than the […]

Wiki Makes More Waves

from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They’ve become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM’s Lotus Notes. Essentially, Ross Mayfield’s Socialtext wiki […]

Prepare To Be Scobleized

Microsoft’s cheif blog evangelist chimes in: Are you afraid to blog? Corporate Fear. Fear of being different. Fear of telling your boss your ideas. Fear of speaking up in meetings. Fear of going up to someone you don’t know and introducing yourself. Fear of doing something that might destroy your career. Fear of weblogging. It’s […]

“Look Before You Leap,” Says Jupiter Analyst.

Michael Gartenberg of Jupiter Research offers a cool-eyed assessment of some possible pitfalls for corporate blogs and also for individuals who talk about work on their personal blogs.

The Good Doctor Makes A House Call

Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored. Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re […]

Brands That Blog

Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with […]