Not to be left in the dust by Forbes, Ad Age published it's own anti-blog piece a few weeks ago, that I initially scoffed at, then ignored. Here's the lead: Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. I'd ignore this asinine story now, if it wasn't for Dean Gemmell's wicked response to it. Do you think a lumbering trade journal like Advertising Age, covering a stumbling …
Show Us The Coin
There's a "How Much Is Your Blog Worth?" meme going around. My blog is worth $108,391.68.How much is your blog worth? Seth Godin doesn't care for it. I have no idea how much my blog is worth. I also don't try to monetize my blog--that would ruin it. It would ruin it because most of my readers would leave, and it would ruin it because then I'd try to outdo myself and monetize it more and more and more. Yet, Mr. …
Adapt Your Messaging To The Consumer’s Needs
Steve Rubel advises clients to let go of the idea that they can stuff their blog full of old-style advertising. Give us a reason to read your blog. Give us something we can't find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector. This goes against the grain of how some organizations think. They want to talk …
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Forbes Lives In Fear
Danny G. sent me the much maligned Forbes article on blogs last night, and at first I thought it was some sort of Onionesque spoof. There's a lot of that going around these days. Anyway, sorry to say it's no spoof, just shoddy thinking masking as journalism. Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include …
Go Small
Ad Age has a new blog. But it's not written by the countless journalists under the Crain's flag. No. It's the work of Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM. This blog is for the future of creativity in our industry. For if that future is to be one of creative excellence it lies in the hands of small agencies. I know this can sound a bit arrogant. I assure you it …
RSS Rudeness
We're contributing to someone else's media property and hey, we didn't even know. So is Frederick Samuel, John Moore and David Vinjamuri. I bet they lacked prior knowledge of their valuable contributions, as well. So what is this? Are we to be delighted our content is worth picking up? Or pissed that an interloper dares to frame us as willing participants in his project? …
Adfreak And Adrants Take A Bow
We opted to pass on the big advertising story du jour, wherein Apple copies an old Lugz ad. Hey, we can't cover every single story. Anyway, Adfreak and Adrants were obviously wiser in their editorial decision making, as they're choice to cover the story is now a story in and of itself, in The Gray Lady no less. The New York Times: A dispute over the uniqueness of a popular new commercial for the Apple iPod is again …
Blogging Is Good For Business. No, Blogging Is Bad For Business
Two interesting stories about blogging & business pop up today. Read 'em back to back and then make up your mind. In Ad Age: "What Blogs Cost American Business" About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take …
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