We opted to pass on the big advertising story du jour, wherein Apple copies an old Lugz ad. Hey, we can’t cover every single story. Anyway, Adfreak and Adrants were obviously wiser in their editorial decision making, as they’re choice to cover the story is now a story in and of itself, in The Gray […]
Two interesting stories about blogging & business pop up today. Read ’em back to back and then make up your mind. In Ad Age: “What Blogs Cost American Business” About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the […]
I wrote this iota on October 4th. Because blogs are structured in reverse chronological order, they lend themselves to tracking a campaign through time. Imagine a promotional tour that stops in 16 cities over a 16-week stretch, where contestants show up and participate with the brand in some fashion. A blog can be used to […]
Technology powerhouses, Yahoo, Google and AOL, are helping to legitimize blogs. Makes sense. Smart businesses go where customers take them. Yahoo News: Internet “blogs” get a boost from the big search engines, which make the personal journals more accessible and move them toward mainstream journalism. Yahoo this month said it would include blogs on all […]
With Mighty Goods, Margaret Mason has taken a page from Manolo’s Shoe Blog and another page from Josh Rubin’s Coolhunting. The result is sure to satisfy online shoppers. Mighty Goods is a shopping blog that’s updated five days a week. We spend a great deal of time finding and posting things we love. These aren’t […]
How cool is this? BootsnAll hosts scores of travel blogs written by intrepid travelers.
Union Square Ventures: Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the market and where we planned to invest. Today, we are still the […]
NewsGator Technologies, Inc., the leading RSS platform company, has acquired NetNewsWire, the leading RSS reader for Mac OS X. NewsGator also announced that NetNewsWire will integrate tightly with the NewsGator Online synchronization platform. Brent Simmons, the creator of NetNewsWire, will be joining the NewsGator team as a product architect. “Many of our online customers who […]