Canadian Blogger Up For Auction

Prominent blogger, Jeremy Wright, is auctioning himself on eBay. The move is designed to raise the profile of blogging as well as to provide companies with an industry expert to guide them. “Blogging gives your customers a real view into your company in ways that newsletters and seminars simply aren’t able to do.” says Jeremy […]

Show Us The Money (While We’re Still Cheap)

from Wired: According to Sam Whitmore, editor of Sam Whitmore’s Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations (blogs), where a growing number of people are going for opinions, analysis and community. “Look at what happened politically,” Whitmore said, when blogs hit […]

Freakin’ AdFreak

Okay, I can retire now. You too Steve Hall. Mainstream media has just entered the advertising blog space. Adweek has wisely decided to not let us “amateurs” have all the fun. Now they have their own blog. Interestingly, the tone of this new blog matches the zany name and whimsical logo (quite a departure for […]

Blogs Will Cross The Chasm When They Get There

“I think that blogging is about to leave the province of visionaries (early adopters) and become the subject of intense evaluation by the early majority who need to use blogging to break through the increasing consumer resistance to corporate flackery.” -David St Lawrence Share

Bashing Bandwagon Blogs

Always-on, Seth Godin, pontificates on the nature of what makes a blog work. Seth says blogs work when they are based on: -Candor -Urgency -Timeliness -Pithiness and -Controversy He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in […]

VCs Like Technorati

from Business Week: Ask David Sifry when his little San Francisco startup called Technorati will turn a profit, and he laughs contagiously. No, Technorati, which tracks Web logs, or blogs, and will soon offer blog searches, is a long way from turning a profit. But it has big-league venture-capital backers like Draper Fisher Jurvetson and […]

Another Dinosaur Dismisses Blogs (And Misses The Point)

“As the election campaign unfolded, operators of some of the internet Share

Manifesto Destiny

Seth Godin–blogger, marketing guru and author of several famous books–had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change. Today my manifesto, New Tactics | New Tools: Marketers […]

Trib Exec Uses Big Words To Minimize Blogs

“I read blogs, I think about blogs, I shake my head in wonderment at the bloggers’ seeming indefatigability. But, more to the point, I shake my head in disappointment at how, in taking advantage of the Web’s freedom to post a perspective, many of them fail even to aspire to the pursuit of perspicacity. That […]

Adweek Educates Slow Learners

“Oh, you ask, what’s a blog?” -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? […]