Puttin’ A Fork In It

Coudal Partners is a Chicago design firm with a fantastic blog. Now, they’re using said blog to provide an essential public service by launching the totally viral SHHH campaign. SHHH stands for Society for Handheld Hushing. For your own stash of “Shut the ____ Up” cards, go directly to Coudal dot com and download their […]

Marqui Monetizes Blogosphere

Globe and Mail has a thoughtful piece on the emerging trend whereby bloggers are paid to pimp a product. To me this new activity is another form of paid word-of-mouth; therefore, it presents some issues worthy of further investigation and contemplation. Vancouver, BC content management company, Marqui, is currently offering $800/month to a select group […]

Rock ‘Em Sock ‘Em Comes To The Blogosphere

Paul Woodhouse of The Tinbasher Blog has been called out by direct marketing mouthpiece Bob Bly. The two are set to meet in a “teleconference debate” over at Deb Weil Share

Lovemarks, Godmarks…What’s The Dif?

It’s Sunday in Chicago. Good day for a sermon. “The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. […]

Veer From The Lovemarks Spectacle

John Moore at Brand Autopsy (not to be confused with Johnnie Moore) has started something by telling domain name registrar Go Daddy to stop trying to be Big Daddy. Moore wants the dot com to put their $2.4 mil. earmarked for a Super Bowl spot back into product development. I’d like to see user-centric design […]

Join The Conversation Or It Will Go On Without You

Rebecca MacKinnon, a “recovering TV reporter-turned-blogger” is rightfully concerned about the fifth Iranian blogger to be arrested in the past two months. Honestly, I’m surprised the number is not higher. And what about China? How many emerging web voices are they prepared to extinguish? Since this is not a political blog, I’ll bring the conversation […]

Denton Dobkin Dominate The Blogosphere

Taking a page from Nick Denton’s Gawker Media Empire playbook, Jake Dobkin, publisher of Gothamist has a nice little publishing business of his own. Actually, it’s not so little. Gothamist receives 30,000 unique visitors a day. And the model has spread to Chicago, LA, San Francisco, DC, London and Toronto. More proof that people love […]

Have No Fear Transparency Is Here

Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters’ 1997 “Brand Called You” mantra, he debates the new reality of “The Brand Called We.” from his post: “Once, companies could define, or ‘position,’ their brand based on their control over media and messages. Today, however, it […]

Helping Corporations Listen And Learn

British marketing consultant, James Cherkoff, has written an eloquent piece for companies trying to figure out this whole blog thing. here are some excerpts: “Imagine a room with tens of thousands of your customers talking about your company and your products. Share

Canadian Blogger Up For Auction

Prominent blogger, Jeremy Wright, is auctioning himself on eBay. The move is designed to raise the profile of blogging as well as to provide companies with an industry expert to guide them. “Blogging gives your customers a real view into your company in ways that newsletters and seminars simply aren’t able to do.” says Jeremy […]