How Do You Grow A 21st Century Media Company? Ask Om.

What began as Om Malik’s personal blog 10 years ago, is now a growing media company backed by venture capital, a sales team and a cadre of reporters covering broadband, voice over IP, telecom and other new technologies. GigaOM.com, along with Mashable, ReadWriteWeb, PaidContent and TechCrunch are blazing new media trails. I don’t know about […]

Facebook (And Everyone Else) Takes A Drudging

DRUDGE REPORT 2011

David Carr, who writes “The Media Equation” in The New York Times, reminds us how wildly influential Matt Drudge and his website are. “With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to […]

7 Tips for Navigating All the Marketing Advice on the Web

Are you drowning in a sea of advice? Having trouble resisting those enticing Twitter posts that promise you immediate gratification in the pursuit of knowledge? I feel your pain. And I have some advice: Beware of any point of view that’s simply too definitive to allow for a contrarian view. Sorry, the world simply isn’t […]

Hear The Top Digital Dogs Bark

Adverblog–one of the world’s top showcases for interactive marketing–is running a new interview series. In today’s edition, Lars Bastholm, Chief Digital Creative Officer at Ogilvy, shares some of his current thinking on the state of the business. Q6. If you could wave your magic wand and change one thing about digital marketing what would it […]

Free Content Is The Sampler, And The Sampler Is Running Dry

payme

Thom Chambers of In Treehouses made a guest post on SocialMouths about the need for remarkable content and how to get paid to produce it. How Your Blog is Like Wikipedia Blogging has become boring. It’s not remarkable that you’re writing really good posts a few times a week, putting in hours of your spare […]

Tech Journalists Weigh In At SouthBy

Are you fatigued buy all the SouthBy coverage on this site and others? I ask because there’s more than one week’s worth of content nuggets to unearth. For instance, Pelpina Trip of WebBeat.TV spoke to Richard MacManus, founder of ReadWriteWeb about his team’s use of Beluga’s group messaging service, and about Marshall Kirkpatrick’s breaking story […]

The AdPulp Poll: Vacuous Agency Blogs

When we began this site in 2004 ad agencies had yet to start their own blogs. Today, an agency with no blog is naked on the Web. Be that as it may, many agencies are poorly dressed when it comes to their blogging output. Why do you think that is? Why Do Ad Agency Blogs […]

AdPulp Isn’t A Soc Net, But We Do Serve A Niche Audience

Jordan Kasteler, SVP of Content Development and Managing Partner at BlueGlass, looks at the growing value in niche social networks for Search Engine Land. He points to FeedTheBull, a niche network for people interested in the stock market; YardBarker, for sports fans; and Path, a site where you can connect to just 50 friends. Kasteler […]

AdPulp In The Academy, Vol. 2

Recently, via Twitter, I learned that students in the business school at Western Michigan University were “studying” this ad blog and others. Then last night, Dan points me to this classroom blog, Advertising And Society (school unknown). The professor is curious about our activist slant, among other things: Here are a few questions we would […]

AdPulp In The Academy

Two marketing students at Western Michigan University’s Haworth College of Business tweeted today about subscribing to AdPulp and a few other marcom blogs as part of a class in Internet Marketing. Gavin Perko was even kind enough to call us “pioneers.” Here’s the class description: Note to students and their profs: you might find our […]