Will Digital Fatigue Keep You From Investing In YAP?

hypno

You are tired. Very tired. It’s okay, you’re not alone. The constant hum of someone else’s digital success grows tiresome, as does the view (from behind the rope) of the money geysers of Silicon Valley, Alley, Prairie and Forest, etc. That’s why men and women or reason–sometimes found toiling away in editorial offices–come up with […]

When You Replace Bad Habits, You Make Room For Better Ones

Blind_stenographer

My recent post where I discussed kicking my blogging habit lacked clarity. Ergo, I’ve got some explaining to do. I thought this line from the post would carry weight: “By blogging I refer to the light- to medium-weight updates that often refer to a primary source.” But it didn’t. I also thought this line would […]

Kickin’ the Habit

Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my […]

Is AdPulp Satisfying Your Needs?

we dont read blogs

If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That’s for you to say, but I don’t believe that’s the problem. Instead it’s likely a combination of things, starting with the fact that the […]

Agencies Get With The Program And Sponsor Ad Blogs

Red Square Agency Teams With Adrants For SXSW - Adrants-1

I am pleased to see Steve Hall of Adrants nab this SouthBy-influenced sponsored content agreement with Red Square Agency. That’s the way it needs to work, for Steve, for us and for others bringing specially baked industry content to the people. In fact, if you’d like to speak to ad pros not attending SXSW this […]

The Eyes Have It

john_tricia_lite

When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, […]

More Super Bowl Ad Chatter

Just when you thought discussion of Super Bowl advertising was over (until next year), you get reeled back in thanks to BeanCast 188: Madonna Wins, recorded last night with host Bob Knorpp and guests Åsk Wäppling of Adland, Ken Wheaton of Ad Age, Bill Green of Adverve and me. The episode is called “Madonna Wins” […]

Brands Are Not Inherently Social, And It Shows In Their Conversational Marketing

Twitter _ Interactions

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped […]

Front Range Creatives Reflect On Lessons Learned In 2011

The Denver Egotist asked advertising pros in Colorado what they learned this year. Naturally, they’ve uncovered some interesting results. I particularly like Evan Fry’s response. Sure, I learned a shit-ton about clients, business realities, finance, revenue models, leadership, empowerment, allowing folks to succeed on their own (or fail, and thereby succeed), fearlessness, change, pushing, allowing, […]

Help Me Help You Help Others

throwing_motion

Warning: this post is self-promotional, but you can benefit by reading it all the way through. Is AdPulp good for my career as a copywriter/creative director? It’s a question I feel compelled to revisit every so often. On its head, the answer is of course it is. I know way more people in the industry […]