What You Can Bring To the Content Party: Digital Endurance

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Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

Time Has Come Today

Lotus land

After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me. In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

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It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]

Marketing Hyperbole Is The Absolute Worst Thing Ever

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At AdPulp, we’re competing for attention and eyeballs. So I’m quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn’t provocative, it won’t get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their […]

Geri Hirsch’s Fashion Blog A Gateway To Bigger Things

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People become bloggers on a whim. Yet, sometimes one’s whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i’m addicted, and ran it as a side-project. But she also used the blog’s popularity to propel herself forward. According […]

Eyeballs Yes, But Publishers Need The Rest of You Too

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In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it’s a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess […]

When Everyone’s An Expert, There Are No Experts

Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it’s worth reading the article in its entirety. For me, […]

New Breed of Online Pubs Desperately Seeking Heady Prose Stylists

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Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there’s a supply problem, and that companies like BuzzFeed and Tumblr — both of which recently announced new long-form content initiatives — may have trouble finding writers with the skills and background necessary to produce New Yorker-quality […]

God Gave Us Navels (Not for Gazing)

ad blogs of choice

Once upon a time, when ad blogs were shiny and new people used to take note. Which was fun, because media makers want to know how their product is being received. Thanks to Say Daily from Say Media, we have a new radar reading. The site features short write ups on “7 Unconventional Advertising Insiders,” […]

Will Digital Fatigue Keep You From Investing In YAP?

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You are tired. Very tired. It’s okay, you’re not alone. The constant hum of someone else’s digital success grows tiresome, as does the view (from behind the rope) of the money geysers of Silicon Valley, Alley, Prairie and Forest, etc. That’s why men and women or reason–sometimes found toiling away in editorial offices–come up with […]