Content marketing in a B2B context isn’t as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a “leading example of not only […]
Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer
I like what American Express OPEN Forum contributor, Ivana Taylor, has to say about maximizing the utility of business-to-business websites. Your website is a huge budget-friendly untapped resource that you’ve been ignoring for too long. Maybe you haven’t had the time to invest or maybe you’re just convinced that your customers don’t use your website […]
Gas Station TV is offering a delivery guarantee for any advertising program purchased from now until June 30, 2011. During the advertiser’s campaign, GSTV will offer a five-time “makegood” – versus the typical industry standard one-time makegood for any impressions not delivered. To help get the word out about the promotion, GSTV created a print […]
I guess being a “temp staffing” firm isn’t as sexy as “business performance advising.” Introducing Insperity. And who better to pitch it than that paragon of business knowledge, sportscaster Jim Nantz. Does a name like “Insperity” inspire you? Seems very non-descriptive to me. Or maybe that’s the point.
A couple of months ago, I watched the HBO documentary Schmatta, a history of the garment industry in New York. In it, they pointed out that in 1965, 95% of the clothing sold in America was made in America. In 2005, that was 5%. I think it’s shameful. Admittedly, my clothing purchases don’t help the […]
We don’t give enough attention to B2B advertising in these pages. I’ve always liked B2B because the challenges are often much harder. For instance, if you’re selling beer, the value proposition is well defined. But what if you’re selling a million dollar piece of farm equipment, or a Label/Writer Printer, as the case may be? […]
According to Financial Times, small businesses in the U.S. continue to spend on advertising, but media companies are missing the boat by not catering to this growing market segment. Spending on business to business media by companies employing more than 1,000 people will fall in total by 9.7 per cent this year, according to Outsell, […]
According to Ad Age, Cessna sees its planes as “productivity tools.” You know, like Power Point.