Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs

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When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher […]

Social Gets Some Big Time Face Time @Dreamforce 2013

Dreamforce _13 - Join The Customer Company Revolution - Nov 18-21, 2013 - Salesforce.com

Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

Print Advertising From Century Link Leaves Much To Be Desired

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Oracle Sails Into Brand Sponsorship History

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Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

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What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]

KPMG And Phil Mickelson Make History and Headlines Together

Stacys Blue Hat

It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters […]

Evolving your Business with a Financial Loan the easy way

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If you are like most entrepreneurs you may have started your business with nothing but your self, a computer, and a business model. You have met success and are looking to grow and expand your reach. However, with business growth comes the need for necessities such as an office space, employees or perhaps a company […]

Use The Knowledge In Your Brand To Empower Your Prospects and Customers

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Content marketing, I’m sad to say, is fast becoming the new social media. In other words, what has always been a fundamental part of the marketing mix, is now a cliché falling from brand manager’s lips at an unspeakable rate. And this means noise — lots and lots of noise. As with advertising, the trick […]

Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer

Content marketing in a B2B context isn’t as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a “leading example of not only […]

Build Audience-Centric Content Into The Mix For Stronger Connections And More Leads

I like what American Express OPEN Forum contributor, Ivana Taylor, has to say about maximizing the utility of business-to-business websites. Your website is a huge budget-friendly untapped resource that you’ve been ignoring for too long. Maybe you haven’t had the time to invest or maybe you’re just convinced that your customers don’t use your website […]