Tossing Sacred Cows On The Open Fire

Mark Wnek, chairman-chief creative officer of Lowe/New York let one rip on AdAge yesterday. As a result, I think more highly of him today. Brilliant execution is largely what wins creative awards; the depth, breadth and scale of the idea are secondary at most. Great ideas not so brilliantly executed win nothing, while brilliant one-off […]

Like All Currency, The Value of a “Gold Lion” Exists Entirely In One’s Head

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See The Possibilities With The Ad Slider

This is very cool. To promote the 2009 Canadian Marketing Awards, you can play with The Ad Slider, which let you manipulate an award-winning ad in various stages of balance and imbalance between creativity and strategy. It’s a bit of an interactive riff on the classic 9 Ways To Improve An Ad. Share

We All Need Someone To Say, “You Are The Best”

Sean Cummins, CEO of CumminsNitro in Brisbane, Australia, has enjoyed a stellar week at Cannes, winning an unprecedented three Grand Prix (in Direct, PR and Cyber) for a single campaign–the “Best Job in the World” effort for Tourism Queensland. In related news, Dion Hughes of Persuasion thinks award shows are “crucial” for the ad biz. […]

Jeff Goodby Doth Protest Too Much

The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It’s fast becoming clear that the majority of things we’re rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to […]

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]

I Am 100% Serious About This Lack of Seriousness

I don’t know what digital work Lars Bastholm and crew are recognizing with a Lion at Cannes this week. But I do know a site that deserves an award. Big time! is not only strategically on point, it’s executed beautifully. Let me share some of the site’s pithy copy (and advice for Social Media […]

Rich Silverstein Picks Off Year To Bike Cannes

According to SHOOT, Rich Silverstein of Goodby Silverstein & Partners is making his first trek to Cannes. Up until this year, he limited his annual attendance to this part of the world to cycling’s Tour de France. An avid cyclist, Silverstein said he finally relented when it came to turning out for the Cannes Fest. […]

Spotlight on NW Creative: The Roseys

Portland Ad Fed’s Rosey Awards has a brand spankin’ new Web site for 2009’s show and call for entries. One look and you’ll see the emphasis is on spankin’. Instead of tapping into the natural desire for Portland creatives to compete against one another, the team at Ant Hill Marketing decided to take the campaign […]

The Roar of Young Lions

Creatives under the age of 28 are competing to win a trip to Cannes to take part in the Young Lions contest at the Cannes Lions International Advertising Festival. To enter the challenge, teams were given 48 hours last week to make a commercial for Oxfam. The spots are now available on YouTube, and teams […]