Direct To Boston

BOSTON–Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, […]

Boulderado, One Of The Finest Outposts In Adlandia

Sterling-Rice Group | Homepage

Before Crispin moved to Boulder, Sterling Rice Group and tda held court. After Crispin moved to Boulder, tda and Sterling Rice Group continue to do quite well, thank you very much. In fact, Outside Magazine just named Sterling Rice Group one of the nation’s “Best Places to Work” on its annual list. The agency ranked […]

Congrats To The Via Agency

The VIA Agency

Yesterday I declared, “W+K is in Portland, but not of Portland.” Imagine my surprise this morning upon seeing the following declaration on The Via Agency’s site… The Via Agency, of course, is located in Portland, Maine. It’s also, as of last night’s awards ceremony in Denver, Ad Age’s Small Agency of the Year. Ad Age […]

Can Creativity Be Codified?

On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) […]

Cannes Do

Miles Young is CEO of Ogilvy & Mather Worldwide. He makes Cannes sound like work, but I’m pretty certain a high percentage of people actually working in the ad business would be pleased to step away from their desks for a week of fun in the sun. Young also downgrades his digital peers in this […]

Apply Some Creative Thinking And Anything–Even Peace–Is Possible

BBR Saatchi & Saatchi Israel issued a brief meant to spark fresh ideas from the global advertising community that could help foster a new peace between Jews and Arabs. The Objective Rather than ‘out of date’ policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can […]

RP3 Agency Gets Great Results For A Great Cause

I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women’s Foundation. Share

We Need An Effective Definition Of Effectiveness

So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is […]

Cannes Young Lion Competition Underway

Cannes Young Lion Competition released its campaign brief last Friday night, which led aspiring filmmakers the world over to rush to make a spot for Save The Children in just 48 hours. The ones who did are now tasked with getting their videos seen and voted on, so they can jet to the south of […]

Spotlight On NW Creative: Craig Allen Is SouthBy North West

Craig Allen of Wieden+Kennedy/Portland will be honored as an “Outstanding Young Texas Ex” by the The University of Texas Alumni Association. The award, inaugurated in 1980, annually recognizes four alumni under the age of 40 who are distinguished in their fields and have demonstrated a continuing interest in The University of Texas at Austin. Allen […]