Can Creativity Be Codified?

On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) […]

Cannes Do

Miles Young is CEO of Ogilvy & Mather Worldwide. He makes Cannes sound like work, but I’m pretty certain a high percentage of people actually working in the ad business would be pleased to step away from their desks for a week of fun in the sun. Young also downgrades his digital peers in this […]

Apply Some Creative Thinking And Anything–Even Peace–Is Possible

BBR Saatchi & Saatchi Israel issued a brief meant to spark fresh ideas from the global advertising community that could help foster a new peace between Jews and Arabs. The Objective Rather than ‘out of date’ policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can […]

RP3 Agency Gets Great Results For A Great Cause

I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women’s Foundation.

We Need An Effective Definition Of Effectiveness

So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is […]

Cannes Young Lion Competition Underway

Cannes Young Lion Competition released its campaign brief last Friday night, which led aspiring filmmakers the world over to rush to make a spot for Save The Children in just 48 hours. The ones who did are now tasked with getting their videos seen and voted on, so they can jet to the south of […]

Spotlight On NW Creative: Craig Allen Is SouthBy North West

Craig Allen of Wieden+Kennedy/Portland will be honored as an “Outstanding Young Texas Ex” by the The University of Texas Alumni Association. The award, inaugurated in 1980, annually recognizes four alumni under the age of 40 who are distinguished in their fields and have demonstrated a continuing interest in The University of Texas at Austin. Allen […]

Political Movements Are Bad Enough, Do We Also Need Brand Movements?

CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others. Sadly, I can’t hear the word “movement” without thinking of bodily acts. Hat Tip: The Denver Egotist

Out Of Home, In Mind

Summit block e Belching

Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company.

Great User Experience Wins CA’s Approval

DDB Canada

We’ve all heard, and maybe told, stories about how horrible the agency Web site is. Of course, it need not be that way, but all too often it is. Thankfully, that’s not the case at DDB Canada. DDB Canada’s self-promo site is featured in this year’s CA Interactive Annual. Josh Fehr, an art director on […]