thinkLA honored the best advertising produced by Los Angeles and Southern California agencies last night at the 43rd Annual Belding Awards held at the Santa Monica College Performing Arts Center. The top Sweepstakes Award went to RPA for its Honda Musical Road, entered in the miscellaneous category. See below. Belding Bowls were also given to Conill Advertising, David&Goliath, Deutsch LA, Ignited, RPA, Saatchi & …
Great Concepts Demand To Be Built (It’s Like There’s A Real Seed In the Idea)
Microsoft's needed a way to showcase its Expression Studio and Silverlight products and sell them as integral to the creative process. So they came up with the PhizzPop Online Design Challenge and PhizzPop Tour. When the tour came to Minneapolis, Zeus Jones stepped up and won the local competition, a fact which led them to compete and win again in Austin at the PhizzPop nationals. Zeus Jones Phizzpop SXSW Finale from …
Blogs Get Down To Business
I was interested to learn that The Society of American Business Editors and Writers (in association with the University of Missouri School of Journalism) includes blogs in its Best in Business awards. Greg Hinz of Crain's Chicago Business; Ian Lamont of TheStandard.com; and Jonathan Blum of blumsday.com were recognized for excellence in blogging. As was Ad Age for the Ad Age Power 150, a ranking of marketing blogs, …
Print That Works
An entity I've not heard of before took it upon themselves to designate the year's most effective print ads. The one above from RPA in Santa Monica was found to be effective, as was this one by Draft/FCB: I am partial to one word headlines, but no one I know would put the Kraft ad in their portfolio; yet, researchers claim it's an effective ad. It is an example of branded utility, I'll give it that. In fact, recipes …
Addys In Fargo? Ya, You Betcha
Scour the news a bit and you'll find that ADDY awards are given in markets across America, big and small. And in smaller markets, they tend to be a bigger deal. So congrats to Sundog in Fargo, North Dakota for this Best in Show winner at the Fargo-Moorhead Addy Awards: The West Fargo Pioneer has more: Best-of-Show honors went to a television commercial created by Sundog titled "Michigan State Leaf Commercial," …
Pyper Paul + Kenney Wins 11% More Tampa Addys This Year
Ever since they hauled in 127 Tampa Addys back in 2006, I've been keeping track of Tampa agency Pyper Paul + Kenney's metallurgic sweepage. This year, I'm happy to report an uptick in ADDY wins as compared to last year. From the Tampa Bay Business Journal: Pyper Paul + Kenney won 62 Addys, including four "Best of Bay" awards, in the recently completed district competition through the Tampa Bay Advertising …
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Wexley School for Girls, for Instance
This is a stellar illustration by Robin Eley running in Ad Age (it's also the only way to get Lee Clow in a suit). I wish I could say the same for the text that accompanies this work of art. The text is all about which agencies made the magazine's "A-list" for 2008. I know it's a trade magazine's job to serve their particular industry with self-congratulatory pieces, but this is such a narrow little view of the …
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Winners Prefer Green
In case you haven't set lofty enough goals for yourself this year, you still have two weeks to enter your best ecologically themed advertising campaign in One Show's Green Pencil competition. Here's how the organization describes the prize: As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand …