Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that’s changing and fast, for even the most entrenched people in advertising know how to follow the money. Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly […]
To be perfectly honest, I don’t know much about the HBO “Voyeur” thing that won a lot of Lions last week. Seems that it involved a lot of production in all kinds of media. But apparently, an agency that worked with BBDO to produce the idea thinks it deserves more credit. From Ad Age: In […]
American Copywriter left a telling comment on Gods of Advertising. Let’s take a look: There are light and dark sides to everything. It’s good celebrate exceptional creative. But there’s no perfect way to do it. And without results attached, well, it’s really about what’s wonderful in and of itself, yes? Are scams a sin? Without […]
Adweek’s Brian Morrissey and Eleftheria Parpis note the difficulty ad pros in Cannes had distinguishing between “the idea” and the myriad executions for a given idea. The awards are not keeping pace with the infinite ways in which brands reach customers in today’s fractured media landscape. Rather than honor holistic systems built for brands to […]
Here’s one print ad in a campaign for Energizer, courtesy of DDB South Africa. See the rest here.
Wrath of Cannes is the right kind of award show. That is, one that doesn’t take itself too seriously. Hosted by Woods Witt Dealy, the announcement is plenty cheeky. This week, what will you be doing while Madison Avenue’s crème de la crème are soaking up sun and sipping rosé on the Riviera during the […]
This year, total entries at this Cannes International Advertising Festival grew 10.2% to more than 28,000. Every category is up, and the new design Lions attracted about twice as many entries as expected — 1,126 — so the festival had to scramble to add more judges to the jury. Americans aren’t deterred by the weak […]
I’m pleased to announce that our friends at Greenville identity shop, Brains On Fire, won a Golf Effie last night for their state of South Carolina anti-tobacco efforts. Here’s a wallpaper from the RAGE AGAINST THE HAZE site: [via Spike’s tweet]