Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles. In case you're wondering how Schwartz feels about ad industry awards, take a look at his site's tagline: "Advertising awards aren't life and death. They're much more important than that." Due to the wedding of "communication + craft" in the following spot for moneysupermarket.com, Schwartz feels it deserves …
Iron City Sees Less ADDY Entries
I've noted before that in smaller ad markets, the ADDYs can be a big deal and a point of pride in the local business community. But it's a sign of the times that there'll be less entries across the country this year for all awards shows. The Pittsburgh Business Times reports: The Pittsburgh Advertising Federation said Wednesday that it received 275 entries for the upcoming Addy Awards, down 31 percent from a year …
Martin’s MVP Honored By One Club
"Design is thinking made visual." -Saul Bass Mike Hughes, of The Martin Agency, and the late Saul Bass, a graphic designer and Academy Award-winning filmmaker, will be inducted into the One Club's "Creative Hall of Fame" at The Metropolitan Club in New York City on Thursday, March 4, 2010. Mary Warlick, Chief Executive Officer of The One Club, says, "The 2010 inductees both add tremendous prestige to the Creative …
Have You Hugged Your Freelancer Today?
Scott Goodson, founder and CEO of StrawberryFrog reflects on his agency's use of freelance talent, and how it differs from the way mainstream agencies hire freelancers. We worked with some of the best talent - all out of courage while the corporate agencies used them out of fear, never willingly admitting that they had freelancers on the payroll. No more. Freelance is flying and it's totally mainstream. It's big. …
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Cows Aren’t Just For Tipping Anymore
Omaha's Oxide Design scored with their poster series for Big Omaha, a tech conference conducted in the Silicon Prairie last May. The posters are featured in Communication Art's Design Annual 50, which arrived in my mailbox yesterday. …
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ADC Is On To You
At 89 years old, Art Directors Club--"the first international creative collective of its kind"--has been around the block a few times and seen a shenanigan or two. So stopping scam ads shouldn't be a problem for the group that awards ADC Cubes for "brilliant creative work" each year. ADC wants to make two points clear: Your secret is not safe with us. If we find an entry to be fake, the agency and client in question …
You’ve Done The Work. Now Decide The Jury.
I'm not a big fan of industry award shows. But The Andy Awards are bringing a new twist in 2010 that's well worth noting. Via Elect the Jury, the Andys aims to provide "the first globally crowd-sourced group of judges, that truly represents where we are headed as an industry." As you can see in the graphic here, I voted for Jureeporn Thaidumrong, David Byrne, Jeff Benjamin, John Jay and Rob Schwartz. There are lots …
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Turning Hard Work Into Hardware
If you're searching for the agencies with the largest trophy cases, here's a good place to begin. Creativity compiled results from six leading awards shows--ADC, AICP, ANDYS, Cannes, Clios, D&AD and One Show--to come up with this top ten list of most awarded agencies in the world. …