Meanwhile, At The Fortress Of Flavor

Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]

I Like This Policy From Specialized

I’m in my office, but it’s 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile: It’s part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that’s […]

Everyone Likes To Re-write The Copy

Here’s a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.) As a writer, I’ve always liked Peggy Noonan’s What I Saw At The Revolution as a […]

Branded Co-Creation Circa 1973

In my experience, blogging doesn’t pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube […]

Steal This Podcast

I had the honor of joining Angela Natividad and Bill Green on the AdVerve podcast, where we discussed plagiarism in advertising. Coincidentally, AgencySpy had a take on the subject yesterday in response to a blog post from Mike Wolfsohn at High Wide & Handsome. So it’s a topic of discussion and debate amongst lots of […]

A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.

So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we’ll keep seeing similar ideas and techniques used […]

Thirsting For Originality

I had barely finished writing my new Talent Zoo column about the uncanny similarities between Coke’s Super Bowl spot and an Israeli Yotvata milk spot when another mini-furor erupted over some new Nationwide spots that remind people of the Dos Equis campaign. So what’s going on here? Is it just too easy to rip-off ideas, […]

Long Copy Lives For Rosetta Stone

I was flipping through Newsweek when an ad caught my eye just as I was turning the page: The ad below, for Rosetta Stone language instruction. Click on the ad to enlarge it. It’s a long-copy ad. Hell, it’s a direct-response long-copy ad, the kind most ad people turn up their noses at. And it’s […]