On This Site Stood…

The I-75 Project is a public art installation from Norm Magnusson. “Are they real?” is a question viewers frequently ask, meaning “are they state-sponsored?” Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive […]

Creativity Might Be Random, But The Pursuit Of It Is Not

PORTLAND–Kell’s Irish Pub, an historic spot in Old Town, is a cozy spot for today’s Portland Ad Fed Luncheon with Professor Deb Morrison from University of Oregon’s advertising program. Morrison’s new book with co-author W. Glenn Griffin, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, was published by How last month, and the […]

Free Your Mind And The Banner Ad Will Follow

Mitch Spolan, Yahoo!’s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he’ll be more able to sell our creative output when we really […]

Director Profile: Neil Krug

Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He’s also worked with Burton Snowboards. I’m curious where he’ll go […]

Where Have You Gone, Dick Wasserman?

I have a pretty extensive collection of advertising-related books, and the news that Jerry Della Femina’s “From Those Wonderful Folks Who Gave You Pearl Harbor” is back in print jogged my memory a bit. One of the best books I’ve ever read, and one of the most useful, is a book from 1987 called “That’s […]

More Advertising Needs To Smell Like Fun

I shudder to think of all the clients in all the meetings in all the agencies these days who are probably saying, “We need something like Old Spice. Give us something like that.” Creating advertising that’s simply fun and memorable? It’s easier said than done. But why? These days, it’s hard to sell clients on […]

“Up There” Shows Advertising As Art. Truly.

If you haven’t watched this 12-minute film about hand-painted billboards and the few people left who make them, do it now. And watch in full-screen mode to capture it in all its glory. UP THERE from The Ritual Project on Vimeo. Courtesy of Mother New York with support from Stella Artois.

Meanwhile, At The Fortress Of Flavor

Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]

I Like This Policy From Specialized

I’m in my office, but it’s 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile: It’s part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that’s […]

Everyone Likes To Re-write The Copy

Here’s a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.) As a writer, I’ve always liked Peggy Noonan’s What I Saw At The Revolution as a […]