Having Fun With Film

Seattle-based WONGDOODY has launched a new pro bono campaign for the Seattle International Film Festival (SIFF), the largest film festival in the United States. The agency is supporting the festival with one 30-second live-action TV spot, three animated movie bumpers, a microsite, extensive event signage, print ads, collateral and various forms of merchandise including apparel, […]

Hello, Hackneyed Techniques

In today’s New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word “hello.” Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with […]

Harry Potter and The Obtuse Client

Seeing the StrawberryFrog ad that has 3 paragraphs of body copy made me flash back to every client I ever had that would demand to see bullet points instead of sentences. And the Creative Circus student who presented me an ad with two paragraphs and dubbed it a “long copy” ad. So are people reading […]

The Creative World According To Tug

Over at American Copywriter Tug McTighe has a few rules to live by, or at least ponder. Collect all 7. Here’s just one: 7. Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture […]

“Selling Out” Has Lost All Meaning In Today’s Media Culture

Jed Gottlieb writing for the Boston Herald takes modern indie bands to task for selling out to the man. John Mellencamp’s career has basically been one long commercial for the American working man. So when Chevy ads featuring his song “Our Country” scrolled across TV screens every 2.3 seconds for months last fall, it seemed […]

3-D Printing: Holy Crap, It Sounds Cool

Did you know this was on the horizon? The New York Times reports: The next frontier will be the home. One company that wants to be the first to deliver a 3-D printer for consumers is Desktop Factory, started by IdeaLab, a technology incubator here. The company will start selling its first printer for $4,995 […]

Racism In Ads: A Pictorial

Today, Slate has a slide show featuring a whole host of racist and stereotypical advertising imagery throughout the 20th century, like this bit from 1964: I can just picture in my mind, legions of white men in suits and horn-rimmed glasses sitting around Madison Avenue boardrooms just loving all of this. But the slide show […]

Fine Art Is Fine For Brand Building

On Ad Age’s behalf, Teressa Iezzi, the editor of Creativity magazine spoke to Sebastien Agneessens, founder of Formavision about the use of fine art in advertising. Agneessens, a gallery owner with an M.B.A. and a background in marketing at companies such as L’Oreal and Chanel, launched Formavision in 2002 when brands began to seek him […]