Using Interactive Technology To Forward The Brand Story

Prudential facts retired

Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology […]

Smart Phone App Turns To TV For New Users

We don’t see many TV spots for smart phone Apps. But here’s one from Zite, “the intelligent magazine App, you make your own.” Sadly, Zite didn’t give us much to love here, but for people currently using Flipboard, this spot might raise an eyebrow. And let’s face it, the App is free. It’s not hard […]

Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money

CTSB_7_Doritos

Editor’s Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad […]

Be Fast And Fascinating (Or Be Gone)

How is technology impacting retail? Better yet, how are retailers adjusting to all the changes that technology-empowered shoppers are ushering in? Seattle-based retailer, Nordstrom, has created an Innovation Lab to answer these questions. Here’s a look at some of the work Nordie’s nerds are doing: The Innovation Lab was created with a simple mission — […]

Pandora Stacks ‘Em Deep And Sells ‘Em Cheap By Appealing To Local Advertisers

I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said […]

Trouble Talking To The Ladies? Pull Out Your Trunk Monkey

trunk_monkey

R/West in Portland, Oregon created Trunk Monkey more than eight years ago to help its client move metal. The furry little primate has become known as a force to be reckoned with for battling car-jackers, road rage and ninjas, but he recently showed a taste of his softer side in last fall’s Wingman spot. Now […]

Tweet-a-Beer: This Year’s Breakout Hit @SXSWi

Tweet-a-Beer – web app for sending a $5 beer through linking Twitter and PayPal accounts. Thirsty?

SouthyBy starts today, and already the Tweeting is on the wall. Like Twitter and Foursquare, in 2006 and 2009 respectively, Tweet-a-Beer is about to capture the attention of SXSW Interactive Conference attendees, and vault from sketch-on-a-napkin status to full on nerd culture hit. By the way, the Portland-based makers of this new app owe me […]

Your Dog Wants You to Buy A SuBee

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead. According to Auto Blog, Subaru has also launched two social networking app as part of […]

It’s New Year’s Day, Do You Know Where Your Headset Is?

Borg

It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of […]

Buzzword Bingo Goes Digital, Thanks To Hilton Garden Inn

buzzwords

From agency Organic comes BizWords, an iPhone and iPad app for Hilton Garden Inn that lets you have a little fun with corporate lingo. Here a bit more about how it works: Once the BizWords app is downloaded from iTunes, users are greeted by the home screen and prompted to create a profile, which becomes […]