When The Silliness Ends, vitaminwater Is There For You

As part of vitaminwater’s 2010 brand campaign, LA-based Zambezi helped create five national TV spots for the drink. The one above reminds me of college, particularly the part about Lancaster, PA. Previously on AdPulp: Cinderella In March, Scary Stuff

Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]

Flavor Takeover

 As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]

This Is How You Do Packaged Goods Advertising

A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!

Dreamy Is Right Touch For Google’s New Smart Phone

Directed by Andrew Huang, this new Nexus One spot from Google is somewhere between the radically hip Apple messaging and the kind of work that BlackBerry puts out. Now that Google is in the mobile handset business, it’ll be interesting to see how the brand develops in media other than digital. [via Media Bistro]

Honda Brings Some Funky Stuff To The Party

Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]

Everydays Houdinis Crawl Out of Their Boxes

outside the box from Joseph Pelling on Vimeo. Joseph Pelling is an animator/illustrator working in London.

Rabbit Holes Discovered In Philadelphia

Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes […]