Reebok wants athletes and their fans to “try the shoe with the energy boost.” Apparently, “its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins.” If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from […]
New work for Yahoo! from Goodby Silverstein & Partners: Production Company: Blacklist Animation Studio: SDF-1 Studios
“Energy. One Powerful Story” by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow. The project took 10 months […]
When I hear or see the letters LG, I think of cell phones, but LG is also into dust suppression. Agency: Young & Rubicam/NY Production Company: Psyop
Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]
I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more.
At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was “contentious,” and he didn’t want that kind of energy around his pacific little agency. Be that as it […]
As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.