When I hear or see the letters LG, I think of cell phones, but LG is also into dust suppression. Agency: Young & Rubicam/NY Production Company: Psyop
Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]
I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more.
At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was “contentious,” and he didn’t want that kind of energy around his pacific little agency. Be that as it […]
As you know, benefits, not product features, sell product. That’s why Electrolux and their Stockholm-based agency, Lowe Brindfors, made a spot about benefits–in this case, fun mealtimes, family warmth and magical moments with friends.
As part of vitaminwater’s 2010 brand campaign, LA-based Zambezi helped create five national TV spots for the drink. The one above reminds me of college, particularly the part about Lancaster, PA. Previously on AdPulp: Cinderella In March, Scary Stuff
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]
As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]
A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!
Directed by Andrew Huang, this new Nexus One spot from Google is somewhere between the radically hip Apple messaging and the kind of work that BlackBerry puts out. Now that Google is in the mobile handset business, it’ll be interesting to see how the brand develops in media other than digital. [via Media Bistro]