Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative [...]
Yes, Colman’s bull just Moonwalked on international TV.
Animation, puppets and visual effects are the order of the day. I say this because the following spots came our way today: Agency: Blue Chip Marketing Agency: Saatchi & Saatchi/LA Agency: JESS3
You know you love a campaign when you’re jealous or sad that you did not make it yourself. Such is the case with this narrative approach to customer testimonials executed last year by Toyota and Saatchi & Saatchi. The animation is great, and the stories from real customers are great. This is a classic example [...]
Agency: Beattie McGuinness Bungay Production Company: Psyop / Smuggler Client: ING Direct
Reebok wants athletes and their fans to “try the shoe with the energy boost.” Apparently, “its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins.” If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from [...]
New work for Yahoo! from Goodby Silverstein & Partners: Production Company: Blacklist Animation Studio: SDF-1 Studios
“Energy. One Powerful Story” by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow. The project took 10 months [...]
When I hear or see the letters LG, I think of cell phones, but LG is also into dust suppression. Agency: Young & Rubicam/NY Production Company: Psyop
Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an [...]
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