How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that [...]
People See The Poetry That Is Colorado, People Book A Vacation To Colorado
January 17, 2013 By 3 Comments
When It Comes To Agency Search Consultants, Agency Execs Suspicious Yet Deferential
October 12, 2009 By 1 Comment
Adweek points to a new study from Mirren Business Development that reveals how agency execs feel about agency search consultants. One of their feelings is that the consultants could improve their services in the following ways: Stop the “cattle calls:” be more selective in the agencies that are being invited. Stop “process for process sake” [...]
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