A shameless plug for my new column on TalentZoo.com. Enjoy.
from Adweek: CP+B issued the following statement Friday: “We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the […]
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was […]
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It’s like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts!
Bag us our next client and you’re hired. Before you count your chickens here are a few things you need to know. 1. It
Ad agency people often exist in an echo chamber. So read Deb Owen’s insightful take on the agency-client “partner or vendor” conundrum. It might give you a new perspective on things.
“They’ve [Goodby] done a great job, but we got to a point where we needed an agency that could handle all of our marketing,” said Henry Gomez, an eBay spokesperson. “At the end of the day, Goodby is a boutique in San Francisco, and we got to the point where we need a bit more […]
We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article. Now the ad industry has to watch out. While pharmaceutical advertising is kind of a niche that some ad agencies pursue–and it’s pretty easy to snicker at Cialis […]
Fortune–a magazine I generally find useful–has added “Advertising and Marketing” to its list of industries for their 2005 America’s Most Admired Companies report. Here are the winners: 1-Omnicom Group 2-Vertis 3-Grey Global Group 4-Interpublic Group I’ve never heard of Vertis, until now. I once worked for an Omnicom agency and it was an okay experience. […]
from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today’s musical artists and the creative side of the advertising industry in closer harmony. This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul. Cheryl Berman, Burnett chairman and its outgoing chief […]