Ad Age named Boston's Hill Holliday, "Comeback Agency of the Year." Which led Agency Spy to dig up this year-old video celebrating HHCC's 38th anniversary. …
GSP 2.0
Ad Age chose Goodby Silverstein and Partners as its agency of the year. Two things jumped out at me from the article. GSP's understanding of content's central role in our business. "Content is an evolution of where agencies are going," Mr. Silverstein says. "We have become a content house. We, in a sense, are our own Pixar. [In 2008] I hope to evolve to a point where we make more content for our clients and …
Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery
I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …
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Chitown Still A Bit Chilly
Sun Times ad columnist, Lewis Lazare, takes the temperature of the Chicago ad scene. He says the "business stabilized last year, after a couple of truly traumatic years." He also says Draft/FCB isn't asserting itself and he wonders if it ever will. Here's his take on JWT: JWT/Chicago is perhaps the biggest mystery. It nearly was wiped out last spring when Kraft pulled more than $170 million worth of business from the …
Higher Prices Make Wine Lovers Swoon
We've seen how many premium brands fool customers into thinking a product is of a higher quality when in reality, it may not be the case. So check out this study as reported on Bloomberg.com: Volunteers in California who were given sips of wines with fake prices said they preferred the cabernets they thought were more expensive to the ones they thought were cheaper about 80 percent of the time, according to the …
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J-J-Jive Talkin’
To help mask its layoffs and reorg, Ogilvy has adopted the language of tech startups. The agency is now in "perpetual beta," according to Ad Age. Starting immediately, the WPP Group-owned agency is trying to get small, requiring that client meetings center around four key people at the table -- marketing, creative, strategy and program management -- and it will gradually streamline its structure, doing away with many …
Shady Goodness
When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it. While a sunglasses account isn't a car account, I've got to believe McGarrah/Jessee is pleased to beat out Fallon and Carmichael Lynch to win the Costa Del Mar business. I used to work on Bolle at Integer/Denver and they'd invite us over to …
Wieden Ain’t Small (A 10-Person Design Firm Is Small)
The Wall Street Journal has a strange way of seeing things sometimes. The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ. …
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