How Draft/FCB Scored Big In Bentonville

Lewis Lazare has some ideas on how Howard Draft and his team reigned supreme in the Wal-Mart review, bringing the bacon home to Chicago via an estimated $570 million in annual billings. When the Draft FCB merger was announced, Jonathan Harries, the new global chief creative officer of the merged agencies, even went so far […]

A Refresher Course

Marvin Harris Jr. on advertising on Vimeo The above video is a strange piece of self-promotion for DuFour Advertising of Sheboygan, Wisconsin.

Enter Burnett’s “Cathedral Of Ideas” With A Simple Click

Ad Age is reporting on Leo Burnett’s move into virtual reality. Leo Burnett Worldwide is hoping that setting up shop in a virtual world can improve its real-world results. The iconic Chicago agency — which has absorbed the losses of long-held, major accounts such as Cadillac and the U.S. Army of late — is opening […]

Will You Get Hannitized If You Buy A GM Car?

I’m not sure what advertising agency or promo firm is working on this, but right-wing talk show host Sean Hannity is co-sponsoring a contest to give away GM cars. Listeners to his show (and yes, I’ve listened) know that if they get on the air and say “Hi Sean, you’re a Great American!” he’ll return […]

Is DDB Chicago In Turmoil?

He loves anonymous sources, speculation and rumors, but still, Lewis Lazare’s column is always a good read. Such as today’s focus on DDB’s Chicago office. Sources say that some of the agency’s best creatives have called the decision to put Tilley in the top creative post the equivalent of “the last straw.” They are angry […]

The Point Of No Return

Lewis Lazare of the Sun Times simply can’t get cozy with the idea of a direct marketing hustler like Howard Draft sitting pretty atop venerable FCB. But that’s the state of affairs today. DraftFCB’s Chicago office has a staff of 1100, making it the city’s largest shop. But size is not what’s bothering Lazare. Like […]

Lowe Gets The Adweek Expose Treatment

A very lengthy article in this week’s Adweek explores the history of Lowe–both the man and his agency–as it merged and remerged through the years. Lowe’s situation is symptomatic of the problems plaguing IPG after its acquisition frenzy of the past 20 years. The holding company, after all, is still subject to an SEC investigation […]

IPG Studies New Media In A Lab

Interpublic claims to be figuring out the future of media with a new space, a new staff and a new blog dedicated to the pursuit. I don’t know how well they are fairing in their quest, but it’s the right path to take. Here’s how the press and others see it: “In a sleek media […]