The most prominent African-American female in advertising, Ann Fudge, is stepping down from her post as CEO of Y&R Brands. Ad Age has more: A graduate of Harvard Business School who built a career in marketing at General Foods and then Kraft, Ms. Fudge brought a history of client-side experience to her job heading one […]
Sukle Advertising + Design has been busy cranking out some of the Rocky Mountain region’s best work for years. They do it again here, on behalf of Denver Water (although they have yet to address the utility’s web site). [via BMA]
Cause-related marketing has long been a means for the agency community to give something back. Many agencies support causes big and small with pro-bono work. Now, there’s a new twist on this model thanks to Serve Marketing in Milwaukee–the nation’s first and only nonprofit advertising and marketing firm, according to Utne Reader. Based in Milwaukee, […]
AdFreak calls out Draft/FCB for this ad, which congratulates all the winners from last year’s Cannes. Adweek, by its very nature, tends not to be extremely critical of agencies, so when one of their editors says, “Maybe direct agencies aren’t that good at creative after all,” you know your shop needs some help. Well, awards […]
American agencies are scrambling to add Hispanic marketing to their laundry lists of services/expertise. Meanwhile global shops are eyeing opportunities in Asian markets, particularly China. According to Adweek, Bartle Bogle Hegarty has opened an office in Shanghai, China, after beginning the arduous process of obtaining government approval to do so in late 2005. BBH China […]
The biggest family holiday of the year in the U.S. seems the ideal time to look at Mother, the British agency with a family vibe. According to StartupJournal.com, the agency’s ability to retain staff is the key to their continued success. Happy employees make for loyal, profitable customers, studies show. Yet few businesses apply this […]
From Adweek: Deutsch said it is parting ways with two of its longtime top executives: chief creative officer Kathy Delaney and director of account planning Jeffrey Wolf, who are leaving to “pursue other interests.” The New York agency is believed to be interviewing a shortlist of candidates to replace both executives. The moves come after […]
Coming on the heels of Eisner Communications’ sudden shutdown, former Eisner Senior Interactive Developer Bob Berkebile has started The Voice of Eisner, a site where employers can post their job listings and Ex-Eisner folks can post their resumes. A very nice idea.