Everyone wants to be an agency today. You know, because we’re all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. “It’s no longer an option to have a bad user experience, so having agency-type […]
Have you looked at this year’s CA Advertising Annual? Did you see any print ads or commercials that made you, “Holy shit, that’s cool’? Clearly, whatever innovation the advertising industry is doing is concentrated in new media technologies and tactics. So are the fundamentals worth teaching and practicing anymore? Why should we care about the […]
I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]
Leave it to Wexley School For Girls to take an unusual whack at agency holiday greetings.
Writing on Forbes.com, Rob Siltanen, who worked at TBWA/Chiat/Day in the 90′s and was instrumental in bringing the Apple “Think Different” campaign to life, tells how the campaign came about. Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room […]
Ad Age takes a closer look at AMC’s upcoming advertising agency reality show: Production company Studio Lambert is currently shooting “The Pitch,” which is scheduled to premiere next spring, at a quartet of shops: The Ad Store in New York City, SK&G in Las Vegas, The Hive in Toronto and McKinney in Durham, N.C., Ad […]
Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s. Now, the agency that helped define the term “Madison Avenue” is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets). View Larger Map According to Stuart Elliott of the Times, Y&R is signing a 20-year […]