Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes without saying, but I will say it for emphasis. DDB is old school in the best of ways, …
ACC Network Kicks Off On August 22nd
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here's some good news. There's a new college sports network with your name on it, and it's coming to an oversized screen near you this summer. The much-anticipated ACC Network will launch Aug. 22, creating a new, …
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Creative Director Jennie Moore Is Experienced In Seattle
No matter how high you reach in your career, you're never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, and she's grateful for the position she's in today. She's also brave, as her new piece in Campaign US …
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Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory
The winds of change are blowing through the corridors of American culture, politics, and business. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. The agency is enjoying its highest-ever employee count and profitability – more than 170 employees in its Kansas City and Wichita offices, with capitalized billings of $150 million – thanks to industry-leading clients. Yet, …
Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens
"El presentador de noticias de 88 años" is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today's aging workforce. According to the World Health Organization, life …
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You Can Make “Culture,” Or Make Your Clients Rich and Famous. You Can Also Do Both.
Once upon a time in Adland there was a line that acted like a velvet rope. The line separated above-the-line, TV-centric agencies from the dullards who toiled below-the-line, producing pedestrian point-of-purchase displays and other necessary but unsexy collateral. Then digital blew the whole row of agency houses down. Today, there's no line. Only the lingering blur. Nevertheless, some TV ad makers still believe …
Are We Wolves, Or Ad People, Or Both?
Workplace strife between account people and creative people is the stuff of ad industry legend. Here's a new twist on the same old story... Ed Tsue, Group Strategy Director and Managing Director at Anamoly in New York City, examines the tension between brand planners and the creatives they hope to inform and advise. Planners like to be liked, respected and relied upon. We like to feel that what we’re doing …
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Great Account Directors Make The Business Better
Editor's note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky business trips. That’s how Mad Men portrayed the daily …
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