For 32 years, until Julie Roehm walked in the door, Kansas City’s Bernstein-Rein took the lead on the Wal-Mart ad account. This fascinating article in The Pitch (a local KC publication) traces the history of the account: Walton had chosen Bernstein-Rein for one reason: a simple ad he’d seen for the now-defunct Milgram Food Stores. […]
The Chicago Tribune, which I think rarely publishes interesting stories about the ad world compared to the Sun-Times’ inimitable Lewis Lazare, ponders the immediate future of DraftFCB: DraftFCB needs to act quickly to restore its reputation, say public relations experts who specialize in crisis communications. If Draft and his team determine the agency did nothing […]
You know, I simply cannot comprehend shit like this– This must-read article in Friday’s New York Times says quite a bit about Julie Roehm and her conduct: While some of the details are in dispute, several people briefed on the matter said that Wal-Mart dismissed Ms. Roehm and a lower-ranking marketing colleague, Sean Womack, after […]
Once again, from BusinessWeek (you can tell I read it a lot), a closer look at shops in Amsterdam, which are gathering momentum with global clients: Why Amsterdam? The city’s openness and bicycle-to-work lifestyle helps attract talent, as do a vibrant design scene and a cosmopolitan mix of people. “Amsterdam allows us to be in […]
Take it for what it’s worth. Speculation is leaking out about Julie Roehm’s quick departure from Wal-Mart. From Mediapost: One source says that during the pitch process for the Wal-Mart account, a lot of “gratuitous gifts” changed hands, raising eyebrows inside the company. Wal-Mart has a very strict policy about gratuities. While many executives in […]
Still one of the funniest videos ever made about the ad biz, courtesy of the now out-of-business Elvis & Bonaparte Advertising in Portland. By the way, someone recently registered ReachFrequency.com just to post this video by itself. It’s a bit mysterious.
Not sure if you need to be a subscriber to read the whole thing, but Adweek has an interesting report on the McCann creatives who underwent basic training in order to fully understand life in the US Army so they could work on their new account: By his second day of basic training at Fort […]
In an interview in today’s New York Times, Hamish McLennan, new CEO of Y&R Brands and Ann Fudge’s replacement, talks about the challenges that agency faces: Q. What is your perception of Y&R’s place in the industry? A. Generally, it’s going well. We’ve got $800 million in global revenue. What’s happened in North America over […]