This week’s Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I’ll give you some of the highlights right here: These are overall grades, which include revenues, creative, global and regional highlights and management: Berlin Cameron/Red Cell A- Crispin Porter & Bogusky A- TBWA Chiat/Day […]
Google will soon be experimenting with larger form ads, giving advertisers more control over where their ads are shown, how they pay for them and what they look like. Google’s market value is currently higher than Viacom and Disney. Ad people–planners, AE’s, media folks, and creatives alike–had better start including Google ads in their client’s […]
Agencies build brands for clients everyday, but often overlook the careful construction of their own. Core, in St. Louis, is not one of those agencies. Core For Sale, an online store peddling Core-branded merchandise, is a unique way to build the agency brand, and showcase the design sensibility of its hyper-talented staff. core is a […]
Here’s a recap of some big news in the Ad world, as Gary Goldsmith, a well-respected CD and former president of The One Club, is being replaced as Chief Creative Officer of Lowe. Read the article–and then read between the lines and draw your own conclusions. I’ve got a decent memory, but let me see […]
Steve Hall points to JohnsonSheen’s new work for running shoe client, Brooks. But, I’m more interested in the Portland agency’s self-promotional copy. SOME AGENCIES PARTY HARD, wear Armani, serve 12 kinds of martinis, and film with Spielberg’s second cousin, because, well, he’s Spielberg’s second cousin. Not coincidentally, they make advertising that’s shiny on the outside […]
A shameless plug for my new column on TalentZoo.com. Enjoy.
from Adweek: CP+B issued the following statement Friday: “We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the […]
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was […]
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It’s like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts!
Bag us our next client and you’re hired. Before you count your chickens here are a few things you need to know. 1. It