From The New York Times : In the last several days, accounts with spending estimated at more than $200 million have changed agencies, affecting brands in competitive categories like restaurants, automotive services and household products. And there will be more changes as reviews proceed for other accounts, with combined spending estimated at more than $1 […]
Today’s Wall Street Journal (you’ll need a subscription or pick up a hard copy of the real thing) has an interesting article on “econometrics” and its impact on the ad industry. Here are the highlights: “There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in […]
Adweek: What happened to the dog days of summer, the time when nothing big happened in August and agency people took long overdue two-week vacations and spent Fridays on the golf course? “No one I know can remember an August like this,” said Mike Duda, director of business development at Interpublic Group’s Deutsch, who said […]
Lewis Lazare: Leo Burnett’s decision to resign the $80 million Morgan Stanley account was a big blow on several fronts: A blow to the agency that had worked on the business for 17 years, and a blow to the Chicago advertising community that looks like it will lose another prestigious piece of business to another […]
New York Times: Think only politics makes strange bedfellows? Look what Procter & Gamble has wrought. The company long ago split up its advertising, with Tide laundry detergent now handled by Saatchi & Saatchi, Bounce antistatic dryer sheets by Leo Burnett Toronto and Downy fabric softener by Grey Worldwide. But now the company has put […]
I was invited to the Hadrian’s Wall summer party. And I’ll bet you money, Lewis Lazare was not. Nah nah na nah nah. Okay, enough of that. You’ve got to see how Chicago’s most creative agency prepares a party invite. Go now. You’ll be better for it upon your return.
W+K London has a padded concepting room.
With the accounting issues that have plagued Interpublic Group and the loss of media-buying duties for General Motors still fresh in the rearview mirror, word out of the West Coast is that Bank of America, is spreading the RFP around. Notably to Omnicom and WPP. The is could be a disasterous loss for the troubled […]
If you tell people you work in advertising, have you ever heard someone say, “I’ve got a great commercial idea for Coke. What do you do, just call them up or send in your idea?” And then they don’t understand why you can’t really do that. Here’s why, courtesy of The New York Times: A […]
Has Catherine Zeta-Jones been lying to me this whole time? From Ad Age: New York’s Department of Consumer Affairs is suing three wireless phone marketers for violating the city’s consumer protection law. Acting Commissioner Jonathan Mintz, in a suit filed in New York Supreme Court, charged Nextel Communications, Sprint Spectrum and T-Mobile USA, with deceptive […]