Marketing Norwegian Sweaters And Steel Furniture

Dean Gemmell, president of Black Lab Five, an enthusiast marketing specialist in Michigan wants L.L. Bean to consider his shop for projects. He offers the letter he sent to Bean and details on his consequent conversations with “the sweet and polite Nadira Vallee at Pile & Company, the consultant handling the review process for L.L. […]

The Home For The Strategically Challenged

Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you? That’s the focus of my new column on TalentZoo.com. Hey, I never said I […]

The Oxymoronic Nature Of Advertising

from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get […]

Putting Your Ads Where The Money Is

I was a fan of Robert Shaw West, when he was running West + Vaughn, the Durham, NC hot shop. In 2001, West and some of his West + Vaughn cohorts refashioned themselves into The Republik, also in Durham. The small shop’s big point of difference is the fact that they tie their compensation to […]

Advertising Malpractice: How Would You Define It?

Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo. Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept […]

Whatever

Planning whiz, Russell Davies, recently unearthed an old t-shirt from 1999 Share

Big Win For Small Shop

Lewis Lazare: After some initial confusion sparked by premature and inaccurate online chatter among advertising trade journalists about the results of electronics giant Sony’s account review, the matter was clarified late Monday. Sony said it would not have one ad agency of record going forward, but rather three shops: Fallon/Minneapolis; McKinney + Silver in Durham, […]

Austin Kelley & Fitzgerald Get Hitched

Forget Tom Cruise and Katie Holmes. This is bigger! OK, not really, but in yet another upheaval in the Atlanta advertising market, Adweek is reporting the merger of two Interpublic-owned Atlanta shops, Austin Kelley and Fitzgerald+Co. A few years ago, IPG persuaded Fitzgerald + Co. to merge with the Atlanta office of McCann-Erickson, so this […]

Mad Dogs Morph Into Walrus

Adweek: Former Mad Dogs & Englishmen creative director Deacon Webster and 10 staffers have absorbed the defunct shop’s last four clients and this week opened under the banner Walrus. With Grand Marnier, Radar magazine, the 21 Club and Wacoal’s CW-X Conditioning Wear, Walrus has about $7 million in billings, said Webster, now chief creative officer. […]

Go Steffan Go

Lewis Lazare: Late last week Harris, the city’s third-largest financial institution, invited five shops to pitch the bank’s ad business. Or more accurately five shops plus one. The plus one, in this instance, is Euro RSCG/Chicago, the corpse that former Leo Burnett creative whiz kid Steffan Postaer is trying to resuscitate. Euro RSCG has joined […]