Will Diversity In Firing Reflect Diversity In Hiring?

This Ad Age chart shows, in actual percentages and numbers, the mandates for diversity hiring in New York City’s advertising agencies. But we all know how unpredictable the ad industry is, and inevitably, some of these ad agencies may hire new staff only to fire them if they lose business. So will their layoffs reflect […]

A New Spoke On The Marketing Services Wheel

The Wall Street Journal is running a piece on BrightLine, a 15-person Manhattan firm that takes ideas for traditional ads and figures out how those concepts can function in venues such as video on demand and digital video recorders. Tweaking traditional ad ideas for on-demand services is a niche specialty, falling somewhere between traditional media […]

Why Is Sprint/Nextel Agitating The Dots With A Review?

I’m not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don’t laugh much at what comes on TV randomly. But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There’s $1 billion at stake: The client is seeking a […]

JWT Says Iceland And Soft Natural Hair Are “In”

This is pretty good. On PRNewswire, you can see the list of 70 things JWT trendspotters say are “in” for 2007. “Trends are illustrated by the products and services that exemplify them,” says leading trendspotter Marian Salzman, EVP, chief marketing officer of JWT Worldwide and co-author of the new book Next Now (Palgrave Macmillan), a […]

Pyramids Inverted

The Wall Street Journal chimes on the shifting dynamics underway in the agency world. Facing unprecedented upheaval in the advertising and media industries, big ad holding companies and their agency units are rethinking how they’re organized. Under pressure from marketers, agencies are starting to restructure operations by aligning their creative sides with less glamorous parts […]

AdPulp Up To The Scooter Challenge

Robert/Boisen & Like-Minded, an advertising agency located in the heart of Copenhagen, Denmark sent us a neat Christmas message. Click to view

Just What Every Holding Company Wants

Wall Street Journal breaks down some of the numbers involved in Maurice Levy’s Christmas gift to himself, his firm and a savvy group of Bostonians. Publicis Groupe SA’s $1.3 billion acquisition of Digitas Inc., a Boston digital-marketing concern, will fill a major gap in the French ad-holding company’s portfolio as it seeks to take advantage […]

Goodby Spinoff Wins German Car Account

Paul Venables of San Francisco independent Venables, Bell and Partners is feeling the rush right now. His agency just won the Audi account. The win defines his agency as big time. According to Adweek, Venables said, “Nothing legitimizes an agency like a car, and there’s no better car to get than a prestigious German car.” […]