Super Bowl spots take months to create. Or not. According to Lewis Lazare, Chicago’s Element 79 put one together in a hurry for their client Frito-Lay. Creative Director, Phil Gant, at the agency all of a week, went to Chief Creative Officer, Dennis Ryan, with his pitch a mere eight days prior to the game. […]
Boston Business Journal writer, Lisa van der Pool, examines the convulsions being felt throughout Adlandia. She says traditional advertising agencies are facing a difficult paradigm shift–the need to evolve their businesses to accommodate for all things digital. “Our digital group used to be a department. Now, they are right at the center of the agency, […]
The Wall Street Journal (paid sub. req.) is reporting that San Francisco interactive-ad firm AKQA has sold a majority stake to private equity firm General Atlantic LLC. While there’s nothing new about an agency acccepting large wads of cash for a partial or full buy out, there is a unique twist to this transaction. AKQA […]
David Armano, Creative VP at Digitas/Chicago is looking for help. If you have the goods (plus a warm coat, hat, mittens and scarf) you could be on your way.
I just *love* how Ad Age declared the Death of the Rock Star CMO. Well, who do you think anoints them as rock stars in the first place? I decided to explore this asinine trend: Now, there’s nothing wrong with saying someone has extraordinary skill or talent. Heck, even an extra helping of charm and […]
AdAge calls Crispin a pioneer in forging a new compensation model in which agencies truly partner with their clients, up to and including getting paid for an idea that really works. “The discussion is beginning to shift from ‘What does it cost to generate work and services a client wants?’ to ‘What is the value […]
According to Ad Age, Interpublic and OneSeven have severed ties. OneSeven is the agency made up of the Saatchi 17–the group of General Mills account people and creatives who followed Mike Burns out the door at Saatchi in February 2005. The agency’s clients include: ConAgra’s Hebrew National; Gorton’s seafood; McGraw-Hill’s BusinessWeek; Dun & Bradstreet; and […]
People just really hate this ad. UPDATE: Here’s a shocker: Bob Garfield doesn’t like it, either.