There are a lot of interesting points (and comment counterpoints) in this post at The Daily (Ad) Biz, talking about "below-the-line" agencies attempting to cross over. Here's a snippet: It seems that every company with a Photoshop license seems to think that they are an ad agency…like this partner agency that I am working with. They are a below-the-line/brochure shop and every time they present new creative, they …
Customers Are More Than Buying Machines, They’re Members of a Movement
According to Adweek, Scott Goodson of StrawberryFrog is intent on moving the needle for the brands in his agency's stable. But not by driving trial, no, that's for simpletons. Strawberry Frog wants to start something. They want to create a movement (in the name of brands). Cultural Movements is StrawberryFrog's DNA. Cultural Movements is the process StrawberryFrog uses to develop innovative strategies for our …
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Suzuki Has A New Ad Agency!
I hope this means they're getting rid of their tagline with the exclamation point! Here's the story from Ad Age! American Suzuki Corp. has handed its $100 million-plus auto account to independent Siltanen & Partners Advertising, Marina del Rey, Calif., just three months after bringing on the shop to handle two projects. Congrats, Siltanen! But in all semi-seriousness, I hope they don't dig up Baby Bob again! …
TBWA Held Hostage By Desire for Lions
The desire for industry accolades at Cannes has screwed a global agency as it pursues more clients in China. Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image, according to The Wall Street Journal. On behalf of sportswear maker Adidas, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans. At the same …
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Building Community the Old Fashioned Way
Mercury Advertising in Bozeman has the right idea. They know advertising is a powerful medium that can (and should) be used to help people. At least some of the time. By the way, Mercury is looking for a new copywriter and art director to join their activist team. …
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Once Upon A Time, Wunderman Was a Direct Shop
Chicago interactive shop Design Kitchen, has been bought by WPP Group's Wunderman, an agency network busy employing revisionist history. According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought Web site optimization specialist Zaaz …
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Adidas Gets Integrated
Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age. As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications. Hermann Deininger, chief marketing officer of Adidas Sport Style, said, …
Is This Where Product Placement Is Headed?
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion. …
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