BBH Going To School On Consumer Generated Media

Ad Age: Bartle Bogle Hegarty’s response to the rapidly evolving ways consumers are using media is a newfangled discipline dubbed “engagement planning.” Kevin Brown, 43, who worked at BBH from 1990 to 1995, now leads the recently launched unit as director. Mr. Brown said engagement planning brings knowledge, insights and ideas about consumers’ media usage […]

Gray Lady Chimes In On French Debacle

NYT: Among the 33 top agencies, as ranked by the trade publication Adweek, only 4 have flagship offices with female creative directors. Ogilvy & Mather and Young & Rubicam – both owned by WPP – have women as chief executives. Linda Kaplan Thaler “Thirty years ago we were nowhere,” said Carol Evans, the chief executive […]

Big News Flash: Agency/Client Relationships Still Have Problems

The New York Times serves up this big scoop today. Actually, the NYT story summarizes a new report from Salz Consulting in New York. “This has not been a great year,” said Nancy L. Salz, president of Nancy L. Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986. […]

Come Out Come Out Whoever You Are

In June 2005, Jeffrey Miron, a Visiting Professor of Economics at Harvard University, wrote a report, “Budgetary Implications of Marijuana Prohibition in the United States” arguing for the regulation and taxation of marijuana and sent it to President Bush. It included the sweeping endorsements of over 530 of the world’s most respected economists, including that […]

Sugartown Creative Courts Sweeter Deal

NYT: Most everyone on Madison Avenue waxes rhapsodic about the “partnerships” between agencies and their clients, ignoring the reality that agencies all too often prove about as indispensable as Pez. Now, a boutique agency is hoping to rectify that by actually going into business with a client. The boutique, Sugartown Creative in New York, is […]

Interactive Is Relationship Marketing

Ad Age has selected R/GA as its interactive agency of the year. Under CEO-Chief Creative Director Robert Greenberg, the agency is defining advertising in a customer-centric evolving age. The agency’s big idea is that while today consumers demand to be in control, their interaction with a brand is not always enacted through the Web or […]

Crispin Gets Big–Big Enough For A NYT Story

Jay Chiat used to ask “How big can we get before we get bad?” Today, The New York Times asks that question about CB&P. Some skeptics see Crispin and like-minded agencies as a temporary blip. “The big agencies are saying that being big doesn’t mean you can’t be creative, and they’re going to prove it,” […]

Crispin Would Rather Burn Out Than Fade Away

Lewis Lazare: He’s baaaack! Thomas Kemeny that is, the plucky Columbia College/Chicago valedictorian who graduated last spring with the dream of becoming an ad man. Soon after graduating, Kemeny departed for an internship at the very hot and happening Crispin Porter + Bogusky ad agency in Miami. Now Kemeny has returned to Chicago, where he […]

Along The Path To A Sale a.k.a. Sway

Lewis Lazare: Chicago-based veteran creative Gordon Robertson is giving Chicago something it needs more of — a new boutique ad agency. Robertson is teaming with Brainforest, a design firm specializing in Web, identity and strategic development, to launch the city’s newest boutique shop, called Sway Creative Group, which will function as the advertising division at […]

Puddletown Rooftop

I challenge you to show us a nicer deck in all of advertising. Thanks to W+K brand planner, Sudeep Gohil, for sharing his images, and to Steve Hall for uncovering them. Share