Coke Really Does Want To Reinvent Its Advertising

Coke asked for ideas. Now they’re about to get some. According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant’s flagship brand. Billings are rumored to be in the neighborhood of $200 million. Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision […]

And They Won’t Be Driving Away In VWs

Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners’ Crispin Porter + Bogusky. Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or […]

BBDO Chicago Fights Apathy With Energy

Lewis Lazare: The Chicago arm of BBDO got a new name Monday: Energy BBDO. The moniker stems from a two-year effort to develop a model in the Chicago shop, a model that agency executives are convinced has proved effective in winning new business, most recently Wm. Wrigley Jr. brands Life Savers and Creme Savers. Other […]

The Avocado Agency

Adweek reports that Dentsu’s Colby and Partners has added two avocado-promoting clients to its roster–the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It’s right and good that Colby could leverage its experience on the thick-skinned […]

Making Simple Complex

I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA’s process over at Jack Cheng’s place. Share

Anomaly’s Time Is Free But Their Ideas Are Not

Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here’s a fraction of what was said. Q. You say Anomaly is not an ad agency – surely that’s what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi […]

Crystal Ball With Cream

Ron Huey of Huey+Partners was kind enough to send this print ad for Weather Bug our way. For the record, the ad was completed prior to Katrina and Rita, so there are no bandwagons being jumped on here. Mike Hayes, Director of Marketing at the Germantown, MD internet news and weather site said, “The team […]

Clients High On Amersterdam Agencies

International Herald Tribune: Amsterdam is emerging as a plucky player in the global advertising market. Amsterdam-based agencies, particularly small “hot shops” like 180 are snatching multinational clients away from sprawling agency groups based in London or New York. “We’ve created a sort of mini-UN here,” Guy Hayward says of 180, which is based in the […]

Great Work Can Save Your Ass

Adweek is running an article revealing just how many agency folk reached out to help Trumpet, a New Orleans agency displaced by Katrina. About half of Trumpet Advertising’s staff is operating from space in the Blattner Brunner/SRC offices in Atlanta. Trumpet also received offers of assistance from other agencies. Young & Laramore in Indianapolis offered […]

Volkwagen Cruises Over To Crispin

From Adweek: Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada. Havas’ Arnold here had previously handled the business for the past 10 years. Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales […]