In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to […]

To Be Held, Or Not To Be?

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Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga’s action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments […]

One of Adland’s Stranger Marriages

Strawberry Frog has Leaped to What’s Next, namely the acquisition of the firm by APCO Worldwide, a stakeholder-engagement firm (whatever that means). The strawberry frogs will no doubt want to know what it’s like to work at APCO Worldwide. No worries, the stakeholder-engagement firm (whatever that means) has made a video to answer that. According […]

And The Gravity Shifts Back To Manhattan

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Alex bailed (and his name is on the door). Jeff Benjamin, a partner in the agency, bailed. Now, according to Ad Age, two more high profile staffers–Ari Merkin and Dave Rolfe–have bailed on Crispin Porter & Bogusky, which until recently was the hottest agency in all the land. I have no idea what’s driving these […]

Pepsi Says “You’re Fired”

Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]

Conceived, Incubated and Delivered in L.A.

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David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday’s Super Bowl commercials, including […]

Made In Mexico, Marketed In Mexico, Downed In The U.S.A.

According to Ad Age, Heineken’s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners’ U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri. The consolidation, which will save costs, means all Tecate and Tecate Light U.S. advertising — including digital — will be run from south of the border, […]

Perception Is Reality, Until You Bend It Into Shape

Aging Ad Execs Seeking Jobs Are Struggling to Stay Relevant | News - Advertising Age

I appreciate Rupal Parekh’s effort to shine a light on the plight of aging workers in the Ad biz. Parekh focuses in on Dave Shea, 56, a copywriter/creative director in Princeton, New Jersey, and the difficulty he’s facing finding a full time agency job today. The aging of the ad business in the digital era […]

The 3% Conference Aims To Bring Female CDs Together

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I’d say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it’s not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and […]