Interestingly, TV Reviewers Aren’t Buying “The Pitch”

I’ve said it before: The creative process at advertising agencies simply isn’t very interesting. So the heavily edited AMC show “The Pitch” doesn’t really make for compelling television. I have watched both episodes mostly because I know a bit about the agencies and the participants. TV critics and commenters seem to really dislike the show. […]

Pennsylvania Lottery Scratches Off Its New Agency

Whenever I think I’d love to run my own agency, with all the ups and downs that come with it, it’s the thought of dealing with crap like this that make me rethink that plan. The Pittsburgh Tribune-Review reports on the Pennsylvania Lottery’s decision to rescind awarding its account to Brunner in favor of re-upping […]

McKinney v. WDCW, Tonight on AMC

Fuck “Mad Men.” I want to watch “The Pitch,” and that’s precisely what I’ll be doing this evening at 8:00 PST. Each episode of this new reality show on AMC matches two agencies against one another as they pitch a client project. Tonight’s sneak peak (the show starts in earnest on April 30) pits McKinney […]

Can “The Crowd” Compete?

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Just two and a half years after crowdsourcing agency Victors & Spoils was formed from Crispin’s rib in Boulder, Colorado, the company has sold a majority stake to Havas. That’s rapid return on investment. Which begs the question what is so special about this agency and its controversial business model? John Winsor, V&S’s CEO has […]

Saturday Night Live Parodies Real Commercials. Verizon Gets That Backwards.

Every now and then, a commercial on TV stops me in my tracks, even when it’s on in the background. This one from Verizon sure did: Why? Because I saw this idea done originally on Saturday Night Live: Ironically, when I first pulled this up, there was a pre-roll spot for Sprint before this SNL […]

Only Ad Agencies Can Put Themselves Out of Business

Watching the Dollar Shave Club video take off last week, it got me wondering: How many brands out there can get by without advertising agency help? And what does it take for ad agencies to survive these days and in the future? The rise of digital, social, and mobile marketing, on top of all the […]

Geniuses Masquerading As Interactive Creative Directors, There’s A Place For You

Digital talent. There’s a growing need, and the need is not being met. Even by the best agencies in the land. Ergo, Iain Tait, partner at W+K, has taken to searching for the elusive creatures (sometimes known as Interactive Creative Directors) via his newly reconfigured blog, Crackunit2. We’re looking for Digital Revolutionaries with Traditional Sympathies, […]

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to […]