Sorry, But Brands Don’t Really Want To Fix Agencies

If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]

Look Who’s Drinking The Super Bowl Cool Aid

Super Bowl XLVIII

According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I […]

People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks

Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers […]

Advertising Is Full Of Sinners. Now We Can Confess.

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Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we’re alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative […]

Three Words For 2013: Socially-Optimized Microcontent

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Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital […]

From Traditional To Digital To Integrated To Social To Instagram

chart-of-the-day-instagram-growth-oct-2012

The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]

Does The Freelance Economy Improve Advertising?

I’ve worked at full-time jobs and also had long stretches as a freelancer. And as I wrote on Talent Zoo not long ago, more and more ad agencies are making the use of freelancers or permalancers a normal way of doing business. Writing on PandoDaily, site founder Sarah Lacy explores the flip side of our […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

I Would Write Anything For Cash, But I Won’t Write That

It’s been a long time since Neil Young sang about…well, who he wouldn’t sing for: But when it comes to advertising people, most of us have few, if any, clients we wouldn’t work on. What does it say about us if we refuse to work on something, or oppose the way a prospective or current […]