Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …
Leo Burnett/London Helps To Elevate Role of Design in Society
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, Chairman of the Design Museum said, “The purpose of the …
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Are You A Counselor to Brands? Or A Circus Freak Out On Loan?
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency and client (that sustained the agency business for decades) is one of the topics adressed by Mirco …
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The Weirdest Natural Gas Commercial You’ll Ever See
Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It's a new kind of post-Earth utopianism. It's also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for French natural gas provider, GRDF. https://youtu.be/rFaOcNiEJuY What if …
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In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again
Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me that their differences might be settled the old way—in a duel. But, I digress. According to The Dallas Morning News, the N.R.A. says it felt misled by the ad agency. And get …
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Work Isn’t Just Work—Work Is Money, Meaning and Identity
Rene Huey-Lipton knows the pain of losing a job. Too often it's a surprise and a violation; nevertheless, dealing with the aftermath is something we are often asked to do alone while acting brave. I don’t know how others feel, but for me, getting laid off feels like someone has yanked their love away. And all that comes with that love: comfort, freedom, safety, belonging. And of being a part of creating something—a …
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Jared Allen Discovered in Mega Fan’s “Jan Cave”
What happens to NFL stars after football? Some become commentators on cable TV, some open car dealerships, and a few make their way into the circus of commercials. For instance, Periscope and Minnesota Lottery, and the Minnesota Vikings are bringing Jared Allen back just in time for the season kick-off. https://youtu.be/uZyPXkBS8oo “When it comes to sports fans, it’s so typical to see the face paint, cheering …
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BBH Will Work for PBR
Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency recently accepted 12,000 cans of PBR as payment for work on the brand's new hard …