Add List.ly To Your List of Content Curation Tools

Add List.ly To Your List of Content Curation Tools

Do you like to make lists? Twitter is full of them, and now List.ly takes list making to the next level. Here’s a list I made last night. Feel free to add to it. West Coast Agencies That Do Not Suck View more lists from David Burn List.ly’s co-founder Nick Kellet says, “Listly brings badly […]

Digital Agency Model Struck By Lightning

04Detail_JITB_HotMess

PORTLAND—Agencies with digital capabilities are a dime a dozen today. On the other hand, an agency with digital DNA that also creates compelling retail experiences, new products/companies and traditional advertising, is rare indeed. Ergo, I feel like I may be in the presence of an albino gorilla here at Struck’s Old Town offices. John Gross, […]

Bob Hoffman Is Back For More!

Type A

Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco. There is also the evidence to consider. Starting and running a […]

Campbell Ewald Lets Falcon Meme Fly

privacy

“The falcon cannot hear the falconer.” Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in […]

Valuable Lessons Learned At Wexley School For Girls

wex

SEATTLE—There are rubber chickens hanging in the agency’s storefront-like window facing 5th Avenue in downtown Seattle. There’s a giant statue of Merlin greeting you at the door. There’s a jar full of white powder marked “cocaine” in the bathroom. The CEO’s office is decorated like a butcher shop, and the CCO’s office resembles a set […]

Your Ads Are Lovely, But Please Make Me A Product That Sings

Papa_Pilar

Agency staff are no longer content with making ads. And the lack of contentment does not stop there. Agency staff are no longer content with making brand-sponsored content or content for the social stream. To fully activate the creative mindset and employ all the great tools available today, agency staff of the world must make […]

Brutal Simplicity Of Thought Looks Good But Simply Lacks A Deep Purpose

51IQq5p9yQL._SY380_

I have to admit, I’m a sucker for books like the one created by M&C Saatchi, “Brutal Simplicity of Thought: How It Changed The World.” Much like its title implies, this is a simple book: Elegantly written and designed, each two-page spread offers a simple visual, along with one question and a three-sentence answer. Some […]

Advertising Could Use Some Farm-to-Table Thinking

portlandia-farm_616x435

In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]

Advertising Agencies, Social Media And Home Page Clutter

social-media-marketing1

Social media, more specifically content marketing, is now employed by virtually every agency in their own business development marketing programs. Agency blogs, Twitter feeds, LinkedIn profiles, Flickr portfolios and now Pinterest sites are part of the agency inbound marketing arsenal. These social media platforms help agencies get discovered through inbound marketing via published thought-leadership, content […]