Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?

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“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels […]

Loveworks Promotes An Agency, Not A Marketing Methodology

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Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store […]

Healthcare Marketing Is Growing Like A Pubescent Teenager

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Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be “proactive” about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it’s […]

Quiet Doesn’t Always Work In Ad Agencies

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Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because […]

Add List.ly To Your List of Content Curation Tools

Add List.ly To Your List of Content Curation Tools

Do you like to make lists? Twitter is full of them, and now List.ly takes list making to the next level. Here’s a list I made last night. Feel free to add to it. West Coast Agencies That Do Not Suck View more lists from David Burn List.ly’s co-founder Nick Kellet says, “Listly brings badly […]

Digital Agency Model Struck By Lightning

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PORTLAND—Agencies with digital capabilities are a dime a dozen today. On the other hand, an agency with digital DNA that also creates compelling retail experiences, new products/companies and traditional advertising, is rare indeed. Ergo, I feel like I may be in the presence of an albino gorilla here at Struck’s Old Town offices. John Gross, […]

Bob Hoffman Is Back For More!

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Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco. There is also the evidence to consider. Starting and running a […]

Campbell Ewald Lets Falcon Meme Fly

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“The falcon cannot hear the falconer.” Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in […]

Valuable Lessons Learned At Wexley School For Girls

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SEATTLE—There are rubber chickens hanging in the agency’s storefront-like window facing 5th Avenue in downtown Seattle. There’s a giant statue of Merlin greeting you at the door. There’s a jar full of white powder marked “cocaine” in the bathroom. The CEO’s office is decorated like a butcher shop, and the CCO’s office resembles a set […]