TracyLocke, The Darlin’ of Dallas, Turns 100

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Longevity is the ad business is not common. Only six agencies in the U.S. have achieved 100 years of service thus far. The newest member of this elite club is Dallas-based TracyLocke. The agency that has propelled visibility and sales for such iconic brands as Dr Pepper, Frito-Lay, PepsiCo and Pizza Hut will celebrate its […]

The Underworld Of Below-The-Line Advertising

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This is what you call a “slot topper.” I didn’t write this particular one, but it’s exactly what it sounds like. Most copywriters, at one point or another, work on things considered “below-the-line.” But does this kind of work get any respect, or results? Some people love to go around saying things like, “Advertising is […]

Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

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There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That’s the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above […]

Some Light Holiday Reading: The Evolution Of Advertising

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Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend. Share

Square Tomato Looks For Juicy Client Challenges

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SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man […]

Quiet Doesn’t Work In Ad Agencies

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Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been […]

Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?

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“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels […]

Loveworks Promotes An Agency, Not A Marketing Methodology

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Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store […]

Healthcare Marketing Is Growing Like A Pubescent Teenager

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Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be “proactive” about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it’s […]

Quiet Doesn’t Always Work In Ad Agencies

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Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because […]