In their January issue, Creativity asked Alex Bouldergusky, "Why Boulder?" I think because it's very different from Miami, and we wanted to give our people a choice, an option. In some ways it's completely opposite from Miami, and that's good. Also, the Boulder/Denver area didn't have an agency where we thought we would be stealing their home turf. I believe Jonathan Schoenberg of TDA may have a slightly different …
Dealing With Groupies
Click the image to discover which London agency deals with groupies. …
BBDO Goes To School
I learned today that BBDO runs a school. And get this, they seek to educate clients. Talk about a little pre-sell. Since 1998, BBDO University has been helping BBDO and its clients improve their people’s ability to build strong brands. BBDO University is headquartered in Barcelona, Spain. From here, we run the Core Curriculum, Client Training, local Agency Workshops and external collaborations across the world. In …
Penance For All Those “Army Of One” Ads
Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations and others find and fund projects around the …
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Was Burnett Done In By A Lame Super Bowl Spot?
I've said it before that clients who run Super Bowl spots are the ones who really pay close attention to how the spots rate in contests like the USA Today Ad Meter. Now AutoBlog is suggesting that Cadillac's poorly received Super Bowl spot, done by Leo Burnett's Detroit office, may have been the catalyst for Modernista's new assignment. Cadillac’s Liz Vanzura was reportedly disgusted with the brand’s Super Bowl spot …
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Copper Advertising Closes
Maybe our friend Dean over at Black Lab Five can shine some more light on this, but Copper Advertising, formerly known as TraverRohrback and a shop that has done good work that got some national attention, has closed its doors. I know they always tried to lure good creative talent there (I say that, ever so humbly, because more than one creative recruiter over the years called me about them.) This story in the …
The Hook
It's All Advertising picked up on Crispin Porter's podcast, an audio effort from Katie Kempner, VP of Agency Communications at the Miami shop. An archive of shows is available from Webmasterradio.fm. In one episode, Kempner discusses yogic flying with Interactive CD, Jeff Benjamin. Benjamin apparently used his knowledge of yogic flying to woo Alex Bogusky's assistant. The podcast carries advertising. [UPDATE] It …
All Cooks On Deck
Ad Age's Small Agency Diary just got bigger. Joining Bart Cleveland, are Noelle Weaver and Marc Brownstein. Marc Brownstein, president of The Brownstein Group in Philadelphia explores the need for convergence in agency creative departments: How do we align the interactive creatives with the traditional (advertising) creatives, to collaborate on our clients’ work? It’s a challenge. In my experience, traditional art …