The Optimists At 72andsunny Are Rockin’ In The Paid World

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The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […]

Viewer Counts In The Millions An Impressive New Agency Credential

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Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]

Publicis Groupe’s Digerati Join NYC Media Lab

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In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

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David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Spotting Advertising Talent In The Wild A Lot Tougher Than It Looks

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Creative people in advertising are not normal. Things like meetings and time sheets are real crimps in their machinery. So, imagine how hard it can be for a non-conformist artist or writer to package himself in a way that appeals to corporate America’s jester service. Despite the difficulty, it’s a popular pursuit for people not […]

Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]

Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

Dissatisfied Clients Claim Digital Strategists Not Getting It Done

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Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% […]

Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

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Having worked in some smaller ad markets, it’s always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. […]