Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …
Have You Made Someone Feel Like They Belong Today?
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …
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TRISCUITS for ALL, ALL for TRISCUITS
"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
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Let Her Run—A Powerful New Campaign for Gender Justice
Gender discrimination is rampant throughout society. In sports, it's as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the journey of several world-class …
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Welcome to New York, The State of Respect
Advertising can't fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I've seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best advocacy work of the year. With 228K dead Americans and 8.9 million more infected …
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Chipotle Sends Its Workers Back To School (Tuition-Free)
In the ad agency business, we know that all the company's assets walk out of "the building" at the end of the workday. It's another way of saying that ad agencies don't have hard assets—that all the value is in the team. What about other fields like the restaurant industry...do restaurant owners and operators see their workers as critical to the enterprise, or as expendable cogs in the machine? For Chipotle …
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Latina Moms Demand A Brighter Future for Their Kids
The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Consequently, climate change is one of the top concerns for Latinos. Thankfully, the Latino community, led by its moms, has the power to shift the course of the 2020 …
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Safety First, Let’s Shake On It
It is Back to School season. Due to the pandemic, the annual tradition is now fraught with concern for everyone's safety and well being. Consequently, educators around the nation are busy mapping out safe ways for students to return to schools, classrooms, and dorms while social distancing. Thankfully, some helpful materials are being made available by Mekanism, who partnered with artists Young & Sick and …