We Agree That Oil Is A Dirty Business

Our future depends on new ideas. Yet, certain old ideas–like the value of an expensive advertising and pr campaign–are resistant to change. Let’s listen to Chevron’s positive spin for a minute and a half. These ads don’t measure up to BP’s “Beyond Petroleum” farce, but they occupy that same space, where we can see an […]

Fade In: Red Wing, Minnesota

Red Wing, Minnesota is a real place where real products are made by real craftsmen. Given this reality on the ground, and the Red Wing Shoes company in the center of the action, the choice to make a series of short industrial films is an obvious choice that speaks to quality, durability and several made […]

The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse

The average pair of jeans uses 42 litres of water in the finishing process. But Levi’s has devised a better way. The brand’s WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style […]

Share Your Breakfast, But Make It High In Fiber

Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households. One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture. Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, […]

Cast For Your Country

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Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also […]

Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

Shoot Free Throws, Reach The Moon

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Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money. I discussed the project […]

Take My Kings, Lose My Crown

The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies. Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional […]

Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal. The new spot from Crispin Porter + Bogusky was unveiled […]

Viva la Información

This month, WikiLeaks opened an online shop hawking coffee mugs, bumper stickers and T-shirts emblazoned with Mr. Assange’s image. One shirt shows the white-haired Australian dressed as the Marxist revolutionary Che Guevara. “Viva la Información!” it says. Mr. Assange is trying to harness his growing celebrity to raise funds for both his document-leaking Web site […]