Need Financial Advise? Go To A Pro

CFPBoard_General_Ad_Customizable

Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards. The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional. There are currently 62,400 Certified Financial Planners […]

We’re Burning Coal Right Now, As We Type And Read And Watch

With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to “Unfriend Coal.” Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of […]

We Agree That Oil Is A Dirty Business

Our future depends on new ideas. Yet, certain old ideas–like the value of an expensive advertising and pr campaign–are resistant to change. Let’s listen to Chevron’s positive spin for a minute and a half. These ads don’t measure up to BP’s “Beyond Petroleum” farce, but they occupy that same space, where we can see an […]

Fade In: Red Wing, Minnesota

Red Wing, Minnesota is a real place where real products are made by real craftsmen. Given this reality on the ground, and the Red Wing Shoes company in the center of the action, the choice to make a series of short industrial films is an obvious choice that speaks to quality, durability and several made […]

The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse

The average pair of jeans uses 42 litres of water in the finishing process. But Levi’s has devised a better way. The brand’s WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style […]

Share Your Breakfast, But Make It High In Fiber

Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households. One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture. Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, […]

Cast For Your Country

take_me_fishing

Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also […]

Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

Shoot Free Throws, Reach The Moon

FreeThrow_tshirt

Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money. I discussed the project […]

Take My Kings, Lose My Crown

The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies. Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional […]