KFC is out to win hearts and minds with its latest family-based public relations campaign. The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to […]
In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and […]
Switch, an independently-held, experiential marketing agency in St. Louis created is sending out ugly holiday sweater tees to supporters of Animal Protective Association of Missouri (APA). The APA is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond. For a $20 donation to […]
“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]
This month’s Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this […]
Next Tuesday is Pay a Blogger Day, a paid content initiative from Flattr, the Swedish company who makes it easy to support blogs and other things you care about. Here’s more on how Flattr works… Last week I was reading a comment on Maria Popova’s Brain Pickings about the desire to fund her site properly. […]
According to Ad Age, Ford is investing in lifestyle content to help drive interest in its $39,995-plus electric Focus hatchback, which is about to roll out in 19 selected markets nationwide. Citing research indicating that nearly half of potential American car buyers don’t know the difference among a hybrid, a plug-in car or a battery-operated […]
Fall means football. And football means greasy, fatty, barbecue-y, dip-slathered, cheesy treats that taste good, but are bad for your heart. Sterling-Rice Group and their client The Almond Board of California offer an alternative. The “Heart” in this new campaign is played by LA comedian and improv actor, Jeff Galante.