Transforming Cluttered Commercial Environments Into Open Breathable Spaces

Artist Stephen Glassman is tilting at windmills billboards. His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media. There’s also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Find Your Way To Tolerance And Other Wonderful Places

Today, we must ask ourselves what is the difference between content and a commercial? Some say that content is everything, thus the innards or makings of a commercial. Though technically that is true, I don’t define content that way. In a marketing context, content is the long-form narrative thread that customers connect with because it […]

There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom

The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage–a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content […]

Are You Your Own Boat?

Colle+McVoy’s new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like “Are you a pelican?” and “Do you use your feet as fishing hooks?” According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local […]

Disruptive Patriots Are On The Job At Made Movement

Made Collection - Curating Premium Made in USA Products

BOULDER—If there is hope for advertising, it can be found in a non-descript retail bay on the east end of Pearl Street. Ad people aren’t cynics, they’re “crest fallen idealists,” says Dave Schiff, partner and Chief Creative Officer of Made Movement, a new agency boldly dedicated to growing the American economy by promoting American-made goods. […]

Benevolent Petroleum “Making Nice” In Communities Around The Gulf

BP spent years, and lots of money, helping us believe the impossible–that the company is an environmental steward, when in fact the very opposite is true. Now, with the Deepwater Horizon disaster as part of the company’s record, the brand guardians are back at work, saying essentially that with BP’s money and commitment to the […]

Would You Download An App To Help You Boycott Certain Products?

Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that’s spreading. Forbes has an interesting article about […]

Advertising Shapes The Popular Culture. And Bullying Is A Part Of That Culture.

Writing in Ad Age, Claudia Caplan, CMO of RP3, takes a look at the documentary “Bully” and asks whether our industry has some culpability in shaping a culture where bullying is promiment. “Bully” made me feel both responsible and ashamed. It got me thinking about the role advertising has in shaping what’s cool and what’s […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]