Colle+McVoy’s new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like “Are you a pelican?” and “Do you use your feet as fishing hooks?” According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local [...]
Disruptive Patriots Are On The Job At Made Movement
July 21, 2012 By Leave a Comment
BOULDER—If there is hope for advertising, it can be found in a non-descript retail bay on the east end of Pearl Street. Ad people aren’t cynics, they’re “crest fallen idealists,” says Dave Schiff, partner and Chief Creative Officer of Made Movement, a new agency boldly dedicated to growing the American economy by promoting American-made goods. [...]
Benevolent Petroleum “Making Nice” In Communities Around The Gulf
July 5, 2012 By Leave a Comment
BP spent years, and lots of money, helping us believe the impossible–that the company is an environmental steward, when in fact the very opposite is true. Now, with the Deepwater Horizon disaster as part of the company’s record, the brand guardians are back at work, saying essentially that with BP’s money and commitment to the [...]
Would You Download An App To Help You Boycott Certain Products?
June 18, 2012 By Leave a Comment
Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that’s spreading. Forbes has an interesting article about [...]
Advertising Shapes The Popular Culture. And Bullying Is A Part Of That Culture.
April 19, 2012 By 1 Comment
Writing in Ad Age, Claudia Caplan, CMO of RP3, takes a look at the documentary “Bully” and asks whether our industry has some culpability in shaping a culture where bullying is promiment. “Bully” made me feel both responsible and ashamed. It got me thinking about the role advertising has in shaping what’s cool and what’s [...]
Advertising’s Top Creatives For A More Creative Economy
February 6, 2012 By 1 Comment
Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political [...]
Pols Reverse Their Position on Piracy, But Big Content Slaps Back
January 19, 2012 By Leave a Comment
According to Mashable and Forbes, yesterday’s blackout by Wikipedia, and other sites (including this one) caused some pols to rethink their position. PIPA co-sponsor Florida Sen. Marco Rubio pulled his name from the bill Wednesday, and SOPA co-sponsor Arizona Rep. Ben Quayle pulled his name Tuesday. But the war ain’t over. An entertainment industry lobbying [...]
KFC Tries To Be Finger Lickin’ Good Again
January 11, 2012 By Leave a Comment
KFC is out to win hearts and minds with its latest family-based public relations campaign. The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to [...]
LeBron Puts Finger In Educational Dike
January 10, 2012 By Leave a Comment
In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and [...]
BOBS Gives Bobs Everywhere A Bad Name
December 11, 2011 By Leave a Comment
AdPulp is late to this particular party, so please excuse us, but what the hell is BOBS from Sketchers? Did Sketchers just buy TOMS? Either that, or this one of the most blatant brand rip offs ever. According to TOMS blog, “TOMS is in NO WAY associated with Skechers, and will never be.” So that [...]
Connect