100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. https://youtu.be/ZPfmQlVBe2I Liberté, égalité, fraternité! The Face of History To commemorate 100 years since WW1 and help us see into history, Historial de la …
Don’t Question Yourself, He Did Mean To Hurt You
There are more than 20,000 phone calls placed to domestic violence hotlines nationwide every day. The need couldn't be any greater—20 people per minute are physically abused by an intimate partner in the United States. This equates to more than 10 million women and men in one calendar year. Clearly, people need help, but reaching an audience of domestic abuse victims can be a difficult task since many victims are …
Continue Reading about Don’t Question Yourself, He Did Mean To Hurt You →
When Activated, Hate Becomes Crime
Hate crime. “It’s not just offensive. It’s an offence.” https://youtu.be/HUgWuo4tlA4 The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on 31st of …
Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number of successful adaptions the bank has made since its founding? Texas, the nation and the economy have …
Continue Reading about Frost Bank Believes in the Power of Optimism To Change Lives →
SodaStream Imagines A Plastic-Free Ocean
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company's CEO, reducing the use of plastic bottles is more than a cause, it's a religion. “More than 8 million tons of plastic goes into the ocean every year. This plastic doesn't disappear. It breaks up into tiny particles, floats in the …
Continue Reading about SodaStream Imagines A Plastic-Free Ocean →
Is It An Experiential Ad for Sustainability, A Summer Home, Or Both?
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
Continue Reading about Is It An Experiential Ad for Sustainability, A Summer Home, Or Both? →
Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …
Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is known to enhance creativity, improve attention span and increase problem-solving abilities. Despite …
Continue Reading about Discover the Unsearchable In A National Forest or Grassland →