According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, “Every time you check in, an Earthjustice donor will donate $10 to […]
Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation’s Anglers’ Legacy program is aimed at tapping into people’s passion for fishing by asking them to introduce the sport to someone new. I actually love the pace of the second, longer form spot. It’s soooooo sloooowwwww and that’s an […]
Agency: Bruketa & Zinic Client: Animal Friends Croatia
I’m visting Washington DC this weekend, and being a news and political junkie, I happened to pick up free copies of Politico and The Hill, two tabloid-shaped papers that focus on insider politics, congressional races, and the like. So who’s ponying up cash for full-page color ads in these papers? Folks you’d expect to want […]
The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org. I, for one, am thankful that the name change wasn’t to some lame acronym. In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit […]
Top psychiatrists prescribe the Fisher Wallace Cranial Stimulator to treat Depression, Anxiety and Insomnia. I can’t vouch for their medical device, but I did stay in a Holiday Inn Express last night can point you to the following advertisement from the company.
The trade association known as Magazine Publishers of America is no more. The group is now called MPA – The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call […]