94111 And 97209 Rally On 15104’s Behalf

Levi’s and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi’s needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with […]

Text A Ten Spot To NWF

As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it’s a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I’m prepared to send them $10 via text. My question to you is this: does the ease and immediate […]

I Am The Long Tail

Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called “the long tail,” at least by members of the digerati). “The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall […]

Every Child Has A Dream

Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her “vital voice” to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube […]

Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students […]

If You Live In Southern California, You Owe UCLA

Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians — both Bruins and non-Bruins — to raise their voices and share first-person stories about how UCLA has positively impacted their lives. IOUCLA was developed to build public support during the critical budget […]

Crispin Loves Big Hairy Audacious Goals, But This One’s A Bit Hairier Than Making The King Cool Again

Crispin Porter + Bogusky wants to solve BP’s Deepwater Horizon problem, gratis. According to co-executive creative director, Andrew Keller, the idea of putting the agency to work on solving this oil spill thing, is “so crazy it might work.” Here are some of the ideas floating to the surface: land art : collaborate with land […]

Don’t Be A Wastoid

Venables Bell & Partners is breaking new work for Pacific Gas & Electric. Tom Scharpf, associate creative director at VB&P says, “In talking to customers, we found that they want to be educated about conserving energy and empowered to take action. And our campaign does just that.” Learn more about PG&E’s push to conserve energy […]

This Message Paid For By NoMoreGrizzlies.com

No More Grizzlies is a faux activist organization created by Alberta Wilderness Association to focus attention on the plight of Grizzly Bears in the Canadian province. The bears are subject to die by the hunter’s gun, despite dwindling populations. [via Osocio and Work That Matters] Share

Sometimes Absurdity Is The Only Way To Deal With Tragedy

Here’s a case where advertising’s importance, and ability to do good, can’t be missed. More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence. Here’s a […]