Mormons Get A Brand Makeover

What’s the first thing you think of when you hear the word “Mormon”? If you’re like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it’s big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo […]

I’d Like To See Stations Reject Ads On The Basis That They Suck

Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly. MoveOn executive director Justin Ruben said the rejection was “the height of hypocrisy” and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger. Minneapolis-based Target stirred […]

McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]

News You Might Not Want To Use

Now that ad agencies are expanding their offerings to include more social media components, more far-reaching interactive ideas, and other forms of “content,” we’re now filling the media pipelines with lots of information. Is it news? Is it propaganda? Is it credible? Some brands are locked in a battle to win consumers over. The battle […]

Can Advertising Solve The Israeli-Palestinian Conflict?

Saatchi & Saatchi’s Tel Aviv office is hoping there’s wisdom in the crowds. They’re looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief. Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year. The requisite Facebook page already has some suggestions, […]

The Language Of Trust Takes A Singular Look At Doublespeak

In this day and age of corporate doublespeak and political manipulation, the importance what’s being said takes a back seat to how it’s being phrased. And through it all, consumers and voters simply don’t believe much of what they hear anymore. Michael Maslansky explores the world of corporate communication in The Language of Trust: Selling […]

I Blog For Bikes

People for Bikes wants to let policy makers, the media and the public know that bicycling is important and should be promoted. Here’s their print campaign in support of Bike To Work Week. Colle + McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement […]

Greenpeace Wants To See Trader Joe’s And Costco In Recovery

I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe’s. According to this article from March, Trader Joe’s has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years. By December 31, 2012 Trader Joe’s will only […]

94111 And 97209 Rally On 15104’s Behalf

Levi’s and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi’s needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with […]

Text A Ten Spot To NWF

As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it’s a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I’m prepared to send them $10 via text. My question to you is this: does the ease and immediate […]