Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here’s […]
PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can […]
This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver’s seat, allowing them to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone. I don’t feel qualified to comment on the utility of […]
Adobe is taking out some banner ads on the New York Times today to address the HTML5-Flash controversy. This one got juxtaposed with an unfortunate news story, however. The ads click through to a statement from the company and an open letter from Adobe’s founders.
I keep finding articles on how big Google is, and what a threat Google presents to competition. By competition, the complainers often mean Microsoft, an odd thing considering Microsoft’s monopoly on the desktop and the legal troubles the company has faced as a consequence. Microsoft got Google’s attention in Ohio recently, when a routine collections […]