Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world’s biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company […]

Brand Is Everything

News industry analyst, Ken Doctor, believes ‘conventional wisdoms are odd things.” Who, for instance, would have thought that the Social Network movie would propel Mark Zuckerberg to new heights of respect? Doctor points out 11 conventional wisdoms on his Newsonomics site, one of which I’ve selected for you to consider here: Brand is everything. Certainly, […]

Like Bookmarks, But Better

AdKeeper, which allows consumers to “clip and keep” an online ad, emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 of 2011. AdKeeper’s Founder, Chairman & CEO Scott Kurnit, who is also the founder of, said, “Advertisers love AdKeeper because it delivers true […]

Bone Conduction: You Heard It Here Third

Will Robison of text-to-buy startup Subports was interviewed on Open Forum by Miles Klee of The Awl. Klee asked Robison if he has any retail experiments in mind that he can’t quite pull off just yet? His answer is interesting, to say the least. Text-to-buy and helping our sellers sell anywhere is our focus right […]

Google’s Visual Search Technology Returns Branded Answers

According to The New York Times, Google introduced a smartphone application last year that lets users take photos of objects and get search results in return. The app called Google Goggles is now available on Android phones and the iPhone. Google is now bringing this functionality to five national brands in an experiment to see […]

Don’t Fear Your Data, Preserve It

For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks. According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to […]

Do You Like That Ad? It’s Just Your Hormones

Gotta love these scientific studies. From Marketing Week: Research has found that oxytocin, which acts as a neurotransmitter in the brain, causes people to have more empathy towards issues raised in TV advertisements. Participants at the Claremont Graduate University in California were given a spray of oxytocin to sniff, or a placebo, and then shown […]

See A Cool Ad Banner? Keep It!

You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here’s how AdKeeper talks about its new product: With one simple click of […]