This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver’s seat, allowing them to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone. I don’t feel qualified to comment on the utility of […]
Adobe is taking out some banner ads on the New York Times today to address the HTML5-Flash controversy. This one got juxtaposed with an unfortunate news story, however. The ads click through to a statement from the company and an open letter from Adobe’s founders.
I keep finding articles on how big Google is, and what a threat Google presents to competition. By competition, the complainers often mean Microsoft, an odd thing considering Microsoft’s monopoly on the desktop and the legal troubles the company has faced as a consequence. Microsoft got Google’s attention in Ohio recently, when a routine collections […]
As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]
Google is coming to your city or a city near you, and when they arrive the Internet in said city is going to be extremely fast. According to Washington Post, by showcasing an ultra-fast broadband network, the company highlights its push for better consumer applications and shows support for the Obama administration’s proposal to bring […]
In advance of today’s product announcement from Apple, Forbes spoke to some people in the ad biz to get their take on what the iPad means for marketers. Jeremy Lockhorn, director of emerging media at digital agency Razorfish, believes the iPad will enable richer interactive experiences. “When viewing an episode of TV’s Mad Men, for […]