Google’s Visual Search Technology Returns Branded Answers

According to The New York Times, Google introduced a smartphone application last year that lets users take photos of objects and get search results in return. The app called Google Goggles is now available on Android phones and the iPhone. Google is now bringing this functionality to five national brands in an experiment to see […]

Don’t Fear Your Data, Preserve It

For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks. According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to […]

Do You Like That Ad? It’s Just Your Hormones

Gotta love these scientific studies. From Marketing Week: Research has found that oxytocin, which acts as a neurotransmitter in the brain, causes people to have more empathy towards issues raised in TV advertisements. Participants at the Claremont Graduate University in California were given a spray of oxytocin to sniff, or a placebo, and then shown […]

See A Cool Ad Banner? Keep It!

You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here’s how AdKeeper talks about its new product: With one simple click of […]

A Cognitive Approach To Online Advertising

Let’s take a look at this new advertising technology from Solve Media. Solve Media from Solve Media on Vimeo. I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to […]

Content Owners Make Money While They Sleep

According to The New York Times, more than one-third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner’s permission but left up by the owner’s choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material […]

A ‘Zine Just For You, Edited By Your Friends

What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder […]

All Hands On The Technology

According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal […]

Multi-Platform Ad Manager Needed By Local Advertisers

I should be reading about Cannes and relaying said information here. After all, what kind of ad blogger am I? I think you know by now, I’m the ad blogger who doesn’t give a shit about Cannes. Thankfully, there is a multitude of other ad-related things to care about. Doug Perlson, CEO of RealDirect, cares […]

It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade’s Social Media Command Center, located in the company’s marketing department outside of Chicago. Gatorade’s tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with […]