An Eye For Effectiveness

MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time […]

The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score

BusinessWeek is poking around to see if it can help burst the new tech bubble. “My fear is that Silicon Valley has become more like Hollywood,” says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. “An entertainment-oriented, hit-driven business that doesn’t fundamentally increase […]

He’s Been Right Twice Before. Is Gurbaksh Chahal Also Right About Tracking?

Until today, I had not heard of Gurbaksh Chahal, founder, Chairman & CEO of RadiumOne. My bad. Chahal–a serial entrepreneur, who sold his first company at the age of 16 for $40 million–is also an international best-selling author of The Dream, the true inspirational tale of his entrepreneurial journey. Thankfully, I am aware of RadiumOne. […]

Digg It, Developers Are Artists

Poster_AngryBirds

HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature. The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content. Creature commissioned several leading illustrators and artists to create nine […]

Nice Technique: Video Mapping For Broadcast TV

I’m not sure what the point of the above Fallon-made spot is, but the press release I have here tells me the commercial illustrates the reliability of Charter Communications (TV/Internet/Phone provider). Okay. Let’s move on, shall we? Let’s see how hard Klip Collective, a Philadelphia based production company, had to work to make this commercial […]

Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world’s biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company […]

Brand Is Everything

News industry analyst, Ken Doctor, believes ‘conventional wisdoms are odd things.” Who, for instance, would have thought that the Social Network movie would propel Mark Zuckerberg to new heights of respect? Doctor points out 11 conventional wisdoms on his Newsonomics site, one of which I’ve selected for you to consider here: Brand is everything. Certainly, […]

Like Bookmarks, But Better

AdKeeper, which allows consumers to “clip and keep” an online ad, emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 of 2011. AdKeeper’s Founder, Chairman & CEO Scott Kurnit, who is also the founder of About.com, said, “Advertisers love AdKeeper because it delivers true […]

Bone Conduction: You Heard It Here Third

Will Robison of text-to-buy startup Subports was interviewed on Open Forum by Miles Klee of The Awl. Klee asked Robison if he has any retail experiments in mind that he can’t quite pull off just yet? His answer is interesting, to say the least. Text-to-buy and helping our sellers sell anywhere is our focus right […]

Google’s Visual Search Technology Returns Branded Answers

According to The New York Times, Google introduced a smartphone application last year that lets users take photos of objects and get search results in return. The app called Google Goggles is now available on Android phones and the iPhone. Google is now bringing this functionality to five national brands in an experiment to see […]