Over at the The Atlantic, they’re rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it’ll be interesting to see where they take this. But here’s the analogy that caught my eye, [...]
RIP Steve Jobs
October 5, 2011 By 1 Comment
There’s really not much to say that others haven’t said. I’ve been using Apple products for 30 years, and I’m writing this on a MacBook Pro, with an iPhone and iPad nearby. There’s very little I’ve done professionally that wasn’t created, in some way, with the help of an Apple product. If ever there was [...]
Spotlight On NW Creative: W+K Goes To School With PIE
September 22, 2011 By Leave a Comment
Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management [...]
Hoarders Will Love This
July 3, 2011 By 1 Comment
AdKeeper is a startup media company that truly believes in the power of advertising. The new company is busy installing little “keeper” buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today — millions of consumers simply bypass Madison Avenue altogether with software [...]
An Eye For Effectiveness
May 12, 2011 By 2 Comments
MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time [...]
The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
April 15, 2011 By Leave a Comment
BusinessWeek is poking around to see if it can help burst the new tech bubble. “My fear is that Silicon Valley has become more like Hollywood,” says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. “An entertainment-oriented, hit-driven business that doesn’t fundamentally increase [...]
Digg It, Developers Are Artists
March 23, 2011 By Leave a Comment
HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature. The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content. Creature commissioned several leading illustrators and artists to create nine [...]
Nice Technique: Video Mapping For Broadcast TV
February 3, 2011 By Leave a Comment
I’m not sure what the point of the above Fallon-made spot is, but the press release I have here tells me the commercial illustrates the reliability of Charter Communications (TV/Internet/Phone provider). Okay. Let’s move on, shall we? Let’s see how hard Klip Collective, a Philadelphia based production company, had to work to make this commercial [...]
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