Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]

Serve Content Via Technology For Brands

People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. […]

The Google To Adlandia: Be Lean And Agile Like Us, And You’ll Be Rich Like Us

Earlier this summer, a technology company executive suggested I look into “lean and agile development.” Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I’ve been intrigued by the idea ever since, but I probably need to read a book about it to get a […]

For Microsoft, Automated Display Not An Automated Teller Machine

The money in technology is not real. When you look at the sums involved in Facebook’s initial public offering, or at Monday’s news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive–a $6.2 billion hit–what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion […]

Orbitz Takes “Mac Versus PC” Campaign Literally, Serves Up Spendier Hotels To Mac Users

Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to […]

Are Agencies Staffed By Dumbasses, Or Worse?

I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting “Confessions” from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none […]

Guest Post: Prepare Your Ads For The Next Dimension

Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D […]

Nature Valley Explores Shared Points of Interest At Three National Parks

Creating compelling content for marketing purposes, whatever the platform, comes down to utility or entertainment. That’s the opportunity for brands, and delivering on that opportunity requires a switch from the messaging approach that we’ve all grown so accustom to. Nature Valley Trail View is a new entry into the field that offers both utility and […]