Earlier this summer, a technology company executive suggested I look into “lean and agile development.” Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I’ve been intrigued by the idea ever since, but I probably need to read a book about it to get a [...]
The money in technology is not real. When you look at the sums involved in Facebook’s initial public offering, or at Monday’s news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive–a $6.2 billion hit–what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion [...]
Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to [...]
Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D [...]
Fast Company and Forbes both like Picle, a new mobile app introduced at SXSW last week. Picle allows you to snap images and record audio at the same time, compiling your sound and visual bites into a shareable story. I just downloaded the free App on my iPhone and took a pic and audio capture. [...]
This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and [...]
Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology… Apparently, Shazam will also listen to TV ads. General Mills’ Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open [...]
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