Transforming Cluttered Commercial Environments Into Open Breathable Spaces

Artist Stephen Glassman is tilting at windmills billboards. His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media. There’s also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, […]

Marketers And Developers Both Benefit From Cross-Pollination Efforts

Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business strategy, as the companies being born could become clients someday. The agency might also help fund and advise the company. […]

Be Fast And Fascinating (Or Be Gone)

How is technology impacting retail? Better yet, how are retailers adjusting to all the changes that technology-empowered shoppers are ushering in? Seattle-based retailer, Nordstrom, has created an Innovation Lab to answer these questions. Here’s a look at some of the work Nordie’s nerds are doing: The Innovation Lab was created with a simple mission — […]

Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]

Serve Content Via Technology For Brands

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People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. […]

The Google To Adlandia: Be Lean And Agile Like Us, And You’ll Be Rich Like Us

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Earlier this summer, a technology company executive suggested I look into “lean and agile development.” Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I’ve been intrigued by the idea ever since, but I probably need to read a book about it to get a […]

For Microsoft, Automated Display Not An Automated Teller Machine

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The money in technology is not real. When you look at the sums involved in Facebook’s initial public offering, or at Monday’s news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive–a $6.2 billion hit–what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion […]

Orbitz Takes “Mac Versus PC” Campaign Literally, Serves Up Spendier Hotels To Mac Users

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Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to […]

Are Agencies Staffed By Dumbasses, Or Worse?

I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting “Confessions” from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none […]