Digital Divide Widens As Technology Grows More Complex

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How many hours a day do you spend on Facebook? Is it enough time to fully understand the ins-and-outs of the platform and all its various uses? I am a heavy Facebook user myself, but basic things like looking up a Facebook Page’s followers continue to prove difficult. Imagine how tricky certain aspects of Facebook […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime


Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

Click Cups, Become Friends On Facebook

Budweiser_ The Buddy Cup - YouTube

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]

An Agency Website That Works From Copacino+Fujikado

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I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

From Traditional To Digital To Integrated To Social To Instagram


The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]

Transforming Cluttered Commercial Environments Into Open Breathable Spaces

Artist Stephen Glassman is tilting at windmills billboards. His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media. There’s also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, […]